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Pay TV Market Analysis By Technology (Cable TV, Satellite TV, Internet Protocol Television (IPTV)), By Country (U.S., Canada, UK, Germany, China, India, Japan, Brazil, Mexico), And Segment Forecasts, 2014 - 2025

Pay TV Market Analysis By Technology (Cable TV, Satellite TV, Internet Protocol Television (IPTV)), By Country (U.S., Canada, UK, Germany, China, India, Japan, Brazil, Mexico), And Segment Forecasts, 2014 - 2025

The global pay TV market is expected to reach USD 254.77 billion by 2025, according to a new report by Grand View Research, Inc. Pay TV refers to subscription-based television services offered to subscribers. The development of new platforms based on satellite and cable distribution technologies, coupled with wider options of content as compared to traditional free-to-air terrestrial broadcasters, has driven the pay TV market growth.

The move to digital from analog delivery methods has been a key trend among traditional television platforms since digitization offers less constraint on the number of channels made available to viewers. The last few years have witnessed a gradual transition in the viewing preferences towards a medium where content is available on demand and in a device-agnostic manner.

The pay TV market is projected to grow significantly in Asia Pacific and some parts of Latin America, such as Brazil. On the other hand, the market has already reached maturity in most parts of the U.S. and the UK. This may be attributed to the preference of viewers in these countries to opt for services, such as Netflix, YouTube Originals, Amazon Prime, and Hulu, which allow them to watch programs on demand and at the desired time.

Prominent IPTV operators have started employing new delivery architectures for addressing the threat posed by OTT providers. Set top boxes, media players and gaming consoles have been increasingly used for the efficient delivery of native broadcast channels, making them accessible to viewers over closed IP networks.

Further key findings from the report suggest:

  • In terms of number of subscribers, the IPTV subscription segment is expected to grow at a CAGR of over 8% over the forecast period
  • Satellite TV is expected to continue being the preferred pay TV medium for a large portion of viewers globally.
  • In 2016, the Asia Pacific region accounted for the largest revenue share of the global pay TV industry with a large number of subscribers situated in India and China.
  • OTT is emerging as a favored medium of consuming content, particularly in the U.S, the UK, and Germany
  • Key players in the industry include British Sky Broadcasting (BSkyB), Charter Communications, Comcast Corporation, DirecTV (AT&T), and Foxtel.


Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Snapshot & Key Buying Criteria, 2014 - 2025
Chapter 3. Pay TV Industry Outlook
3.1. Market Segmentation & Scope
3.2. Market Size and Growth Prospects, 2014 - 2025
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint analysis
3.5. Penetration & Growth Prospect Mapping
3.6. Industry Analysis - Porter's
3.7. Key Company Ranking Analysis, 2016
3.8. PEST Analysis
Chapter 4. Pay TV Technology Estimates & Trend Analysis
4.1. Market Size Estimates & Forecasts and Trend Analysis, 2014 - 2025 (USD Billion)
4.2. Technology Movement Analysis & Market Share, 2016 & 2025
4.3. Cable TV
4.3.1. Global market size estimates and forecasts, 2014 - 2025 (Million Subscribers, USD Billion)
4.4. Satellite TV
4.4.1. Global market size estimates and forecasts, 2014 - 2025 (Million Subscribers, USD Billion)
4.5. Internet Protocol Television (IPTV)
4.5.1. Global market size estimates and forecasts, 2014 - 2025 (Million Subscribers, USD Billion)
Chapter 5. Pay TV Regional Estimates & Trend Analysis
5.1. Regional Market Size Estimate & Forecast, 2014 - 2025 (Million Subscribers, USD Billion)
5.2. Regional Movement Analysis & Market Share, 2016 & 2025
5.3. North America
5.3.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.3.2. U.S.
5.3.2.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.3.3. Canada
5.3.3.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.4. Europe
5.4.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.4.2. UK
5.4.2.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.4.3. Germany
5.4.3.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.5. Asia Pacific
5.5.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.5.2. China
5.5.2.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.5.3. Japan
5.5.3.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.5.4. India
5.5.4.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.6. Latin America
5.6.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.6.2. Mexico
5.6.2.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.6.3. Brazil
5.6.3.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
5.7. Middle East & Africa (MEA)
5.7.1. Market size estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
Chapter 6. Competitive Landscape
6.1. Airtel Digital TV
6.1.1. Company overview
6.1.2. Financial performance
6.1.3. Product benchmarking
6.1.4. Strategic initiatives
6.2. British Sky Broadcasting (BSkyB)
6.2.1. Company overview
6.2.2. Financial performance
6.2.3. Product benchmarking
6.2.4. Strategic initiatives
6.3. Comcast Corporation
6.3.1. Company overview
6.3.2. Financial performance
6.3.3. Product benchmarking
6.3.4. Strategic initiatives
6.4. DirecTV
6.4.1. Company overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.4. Strategic initiatives
6.5. DISH Networks
6.5.1. Company overview
6.5.2. Financial performance
6.5.3. Product benchmarking
6.5.4. Strategic initiatives
6.6. Dish TV
6.6.1. Company overview
6.6.2. Financial performance
6.6.3. Product benchmarking
6.6.4. Strategic initiatives
6.7. Fetch TV Pty Ltd.
6.7.1. Company overview
6.7.2. Financial performance
6.7.3. Product benchmarking
6.7.4. Strategic initiatives
6.8. Foxtel
6.8.1. Company overview
6.8.2. Financial performance
6.8.3. Product benchmarking
6.8.4. Strategic initiatives
6.9. Rostelecom PJSC
6.9.1. Company overview
6.9.2. Financial performance
6.9.3. Product benchmarking
6.9.4. Strategic initiatives
6.10. Spectrum (Charter Communications)
6.10.1. Company overview
6.10.2. Financial performance
6.10.3. Product benchmarking
6.10.4. Strategic initiatives
6.11. Tata Sky Ltd.
6.11.1. Company overview
6.11.2. Financial performance
6.11.3. Product benchmarking
6.11.4. Strategic initiatives
6.12. Tricolor TV
6.12.1. Company overview
6.12.2. Financial performance
6.12.3. Product benchmarking
6.12.4. Strategic initiatives
6.13. Videocon d2h
6.13.1. Company overview
6.13.2. Financial performance
6.13.3. Product benchmarking
6.13.4. Strategic initiatives
List of Tables
TABLE 1 Pay TV- Industry snapshot & key buying criteria, 2016 - 2025
TABLE 2 Pay TV market, 2014 - 2025 (USD Billion)
TABLE 3 Global Pay TV market estimates and forecasts by technology, 2014 - 2025 (Million Subscribers, USD Billion)
TABLE 4 Pay TV market - Key market driver impact
TABLE 5 Pay TV market - Key market restraint impact
TABLE 6 Global cable pay TV market by region, 2014 - 2025 (Million subscribers)
TABLE 7 Global cable pay TV market by region, 2014 - 2025 (USD Billion)
TABLE 8 Global satellite pay TV market by region, 2014 - 2025 (Million Subscribers)
TABLE 9 Global satellite pay TV market by region, 2014 - 2025 (USD Billion)
TABLE 10 Global IPTV pay TV market by region, 2014 - 2025 (Million subscribers)
TABLE 11 Global pay TV market in IPTV by region, 2014 - 2025 (USD Billion)
TABLE 12 North America Pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 13 North America pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 14 U.S pay TV market by technology (Number of subscribers, Million)
TABLE 15 U.S pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 16 Canada pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 17 Canada pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 18 Europe pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 19 Europe pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 20 Germany pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 21 Germany pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 22 UK pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 23 UK pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 24 Asia Pacific pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 25 Asia Pacific pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 26 China pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 27 China pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 28 India pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 29 India pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 30 Japan pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 31 Japan pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 32 Latin America pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 33 Latin America pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 34 Brazil pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 35 Brazil pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 36 Mexico pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 37 Mexico pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
TABLE 38 MEA pay TV market by technology 2014 - 2025 (Number of subscribers, Million)
TABLE 39 MEA pay TV market by technology, 2014 - 2025 (Revenue, USD Billion)
List of Figures
FIG. 1 Market segmentation & scope
FIG. 2 Pay TV market size and growth prospects (USD Billion)
FIG. 3 Pay TV - Value chain analysis
FIG. 4 Market dynamics
FIG. 5 Key opportunities prioritized
FIG. 6 Pay TV Porter’s five forces analysis
FIG. 7 Pay TV - PEST analysis
FIG. 8 Pay TV technology outlook - Key takeaways
FIG. 9 Pay TV technology movement analysis
FIG. 10 Global cable pay TV market, 2014 - 2025 (Million subscribers)
FIG. 11 Global cable pay TV market, 2014 - 2025 (USD Billion)
FIG. 12 Global satellite pay TV market, 2014 - 2025 (Million subscribers)
FIG. 13 Global satellite pay TV market, 2014 - 2025 (USD Billion)
FIG. 14 Global IPTV pay TV market, 2014 - 2025 (Million subscribers)
FIG. 15 Global IPTV pay TV market, 2014 - 2025 (USD Billion)
FIG. 16 Regional marketplace: Key takeaways
FIG. 17 Regional outlook, 2016 & 2025

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