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Oral Care Market Size, Share & Trends Analysis Report By Product (Mouthwash/Rinse, Toothbrush, Toothpaste, Denture Products, Dental Accessories), By Region, And Segment Forecasts, 2018 - 2025

Oral Care Market Size, Share & Trends Analysis Report By Product (Mouthwash/Rinse, Toothbrush, Toothpaste, Denture Products, Dental Accessories), By Region, And Segment Forecasts, 2018 - 2025

The global oral care market size is anticipated to reach USD 40.9 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a 5.0% CAGR during the forecast period. Growing awareness among people regarding oral hygiene and increasing incidence of dental caries has led to market growth.

Rising awareness about dental hygiene, in both developed as well as developing regions, can be attributed to various awareness programs initiated by major players. For instance, in 2015, Oral-B and Crest partnered with the Hispanic Dental Association to improve access to oral care education among Hispanics in U.S.

Growing incidence of dental caries is also accelerating product demand. Children in particular, are more prone to dental caries due to unhealthy food habits. On the other hand, geriatric population is more prone to a number of oral diseases, which further propels the market.

New product development is another significant factor influencing the market. Recent innovations, such as powered toothbrushes, have revolutionized the market. Availability of different dental accessories is also contributing to market growth.

Further key findings from the study suggest:

  • In 2017, the toothpaste segment dominated the market on the basis of product; it is, however, projected to lose market share by 2025
  • The toothbrush segment is expected to show lucrative growth over the forecast period and emerge as the dominant segment by 2025. This can be attributed to availability of a wide range of innovative designs, such as electric and battery-powered toothbrushes
  • The denture products segment is anticipated to witness significant growth over the forecast period thanks to high demand for related products such as adhesive creams and cleaners
  • Asia Pacific held the largest market share in 2017 and is also expected to exhibit the fastest growth over the forecast period. This is due to rising awareness about oral health among people, especially in developing countries such as India
  • Europe is the second largest market and is driven by rising geriatric population and high prevalence of tooth decay
  • Some of the key players are Procter & Gamble Company; Johnson & Johnson Consumer, Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; and Sunstar Suisse S.A.


Chapter 1 Executive Summary
Chapter 2 Research Methodology
2.1 Country Wise Market: Base Estimates
2.2 Global Market: CAGR Calculation
2.3 Region Based Segment Share Calculation
2.4 Research Scope & Assumptions
2.5 List of Data Sources
2.5.1 Data for primary interviews, by sources
2.5.2 Data for primary interviews, by region
2.6 Market Snapshot
Chapter 3 Oral Care Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.2 Market Driver Analysis
3.2.1 Growing awareness related to dental hygiene
3.2.2 Rising prevalence of dental caries
3.2.3 Introduction of innovative products
3.2.4 Rising geriatric population
3.3 Market Restraint Analysis
3.3.1 Limitations of electric toothbrush
3.4 Key Opportunities Prioritized
3.4.1 Key opportunities prioritized, by product
3.5 Oral Care - SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
3.6 Industry Analysis - Porter’s
3.7 Oral Care Market: Company Market Share Analysis, 2017
Chapter 4 Oral Care Market: Product Estimates & Trend Analysis
4.1 Oral Care Market: Product Movement Analysis
4.2 Toothbrush
4.2.1 Toothbrush market, 2014 - 2025 (USD Million)
4.2.2 Manual toothbrush
4.2.2.1 Manual toothbrush market, 2014 - 2025 (USD Million)
4.2.3 Electric toothbrush
4.2.3.1 Electric toothbrush market, 2014 - 2025 (USD Million)
4.2.4 Battery-powered toothbrush
4.2.4.1 Battery-powered toothbrush market, 2014 - 2025 (USD Million)
4.2.5 Other toothbrush
4.2.5.1 Other toothbrush market, 2014 - 2025 (USD Million)
4.3 Toothpaste
4.3.1 Toothpaste market, 2014 - 2025 (USD Million)
4.3.2 Gel toothpaste
4.3.2.1 Gel toothpaste market, 2014 - 2025 (USD Million)
4.3.3 Polish toothpaste
4.3.3.1 Polish toothpaste market, 2014 - 2025 (USD Million)
4.3.4 Paste toothpaste
4.3.4.1 Paste toothpaste market, 2014 - 2025 (USD Million)
4.3.5 Powder toothpaste
4.3.5.1 Powder toothpaste market, 2014 - 2025 (USD Million)
4.4 Mouthwash/Rinse
4.4.1 Mouthwash/rinse market, 2014 - 2025 (USD Million)
4.4.2 Medicated mouthwash/rinse
4.4.2.1 Medicated mouthwash/rinse market, 2014 - 2025 (USD Million)
4.4.3 Non-medicated mouthwash/rinse
4.4.3.1 Non-medicated mouthwash/rinse market, 2014 - 2025 (USD Million)
4.5 Denture Products
4.5.1 Denture products market, 2014 - 2025 (USD Million)
4.5.2 Cleaners
4.5.2.1 Cleaners market, 2014 - 2025 (USD Million)
4.5.3 Fixatives
4.5.3.1 Fixatives market, 2014 - 2025 (USD Million)
4.5.4 Other denture products
4.5.4.1 Other denture products market, 2014 - 2025 (USD Million)
4.6 Dental Accessories
4.6.1 Dental accessories market, 2014 - 2025 (USD Million)
4.6.2 Cosmetic whitening products
4.6.2.1 Cosmetic whitening products market, 2014 - 2025 (USD Million)
4.6.3 Fresh breath dental chewing gum
4.6.3.1 Fresh breath dental chewing gum market, 2014 - 2025 (USD Million)
4.6.4 Tongue scrapers
4.6.4.1 Tongue scrapers market, 2014 - 2025 (USD Million)
4.6.5 Fresh breath strips
4.6.5.1 Fresh breath strips market, 2014 - 2025 (USD Million)
4.6.6 Floss
4.6.6.1 Floss market, 2014 - 2025 (USD Million)
4.6.7 Other dental accessories
4.6.7.1 Other dental accessories market, 2014 - 2025 (USD Million)
Chapter 5 Oral Care Market: Regional Estimates & Trend Analysis, by Product
5.1 Oral Care Market Share by Region, 2017 & 2025
5.2 Asia Pacific
5.2.1 Japan
5.2.2 China
5.2.3 India
5.3 Europe
5.3.1 Germany
5.3.2 U.K.
5.4 North America
5.4.1 U.S.
5.4.2 Canada
5.5 Latin America
5.5.1 Brazil
5.5.2 Mexico
5.6 MEA
5.6.1 South Africa
Chapter 6 Competitive Landscape
6.1 Company Profiles
6.1.1 Procter & Gamble
6.1.1.1 Company overview
6.1.1.2 Financial performance
6.1.1.3 Product benchmarking
6.1.1.4 Strategic initiatives
6.1.2 Johnson & Johnson Consumer Inc.
6.1.2.1 Company overview
6.1.2.2 Financial performance
6.1.2.3 Product benchmarking
6.1.3 Colgate-Palmolive
6.1.3.1 Company overview
6.1.3.2 Financial performance
6.1.3.3 Product benchmarking
6.1.3.4 Strategic initiative
6.1.4 GlaxoSmithKline
6.1.4.1 Company overview
6.1.4.2 Financial performance
6.1.4.3 Product benchmarking
6.1.4.4 Strategic initiatives
6.1.5 Church & Dwight Co. Inc.
6.1.5.1 Company overview
6.1.5.2 Financial performance
6.1.5.3 Product benchmarking
6.1.5.4 Strategic initiatives
6.1.6 Dr. Fresh, LLC
6.1.6.1 Company overview
6.1.6.2 Product benchmarking
6.1.7 Dentaid
6.1.7.1 Company overview
6.1.7.2 Product benchmarking
6.1.7.3 Strategic initiatives
6.1.8 Lion Corporation
6.1.8.1 Company overview
6.1.8.2 Financial Performance
6.1.8.3 Product benchmarking
6.1.8.4 Strategic initiatives
6.1.9 Sunstar Suisse S.A.
6.1.9.1 Company overview
6.1.9.2 Financial Performance
6.1.9.3 Product benchmarking
6.1.9.4 Strategic initiatives
List of Tables
TABLE 1 Factors used in segment share estimation
TABLE 2 List of secondary data sources
TABLE 3 Asia Pacific oral care market, by country, 2014 - 2025 (USD Million)
TABLE 4 Asia Pacific oral care market, by product, 2014 - 2025 (USD Million)
TABLE 5 Asia Pacific toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 6 Asia Pacific toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 7 Asia Pacific mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 8 Asia Pacific denture products market, by type, 2014 - 2025 (USD Million)
TABLE 9 Asia Pacific dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 10 Japan oral care market, by product, 2014 - 2025 (USD Million)
TABLE 11 Japan toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 12 Japan toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 13 Japan mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 14 Japan denture products market, by type, 2014 - 2025 (USD Million)
TABLE 15 Japan dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 16 China oral care market, by product, 2014 - 2025 (USD Million)
TABLE 17 China toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 18 China toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 19 China mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 20 China denture products market, by type, 2014 - 2025 (USD Million)
TABLE 21 China dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 22 India oral care market, by product, 2014 - 2025 (USD Million)
TABLE 23 India toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 24 India toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 25 India mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 26 India denture products market, by type, 2014 - 2025 (USD Million)
TABLE 27 India dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 28 Europe oral care market, by country, 2014 - 2025 (USD Million)
TABLE 29 Europe oral care market, by product, 2014 - 2025 (USD Million)
TABLE 30 Europe toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 31 Europe toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 32 Europe mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 33 Europe denture products market, by type, 2014 - 2025 (USD Million)
TABLE 34 Europe dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 35 Germany oral care market, by product, 2014 - 2025 (USD Million)
TABLE 36 Germany toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 37 Germany toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 38 Germany mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 39 Germany denture products market, by type, 2014 - 2025 (USD Million)
TABLE 40 Germany dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 41 U.K. oral care market, by product, 2014 - 2025 (USD Million)
TABLE 42 U.K. toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 43 U.K. toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 44 U.K. mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 45 U.K. denture products market, by type, 2014 - 2025 (USD Million)
TABLE 46 U.K. dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 47 North America oral care market, by country, 2014 - 2025 (USD Million)
TABLE 48 North America oral care market, by product, 2014 - 2025 (USD Million)
TABLE 49 North America toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 50 North America toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 51 North America mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 52 North America denture products market, by type, 2014 - 2025 (USD Million)
TABLE 53 North America dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 54 U.S. oral care market, by product, 2014 - 2025 (USD Million)
TABLE 55 U.S. toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 56 U.S. toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 57 U.S. mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 58 U.S. denture products market, by type, 2014 - 2025 (USD Million)
TABLE 59 U.S. dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 60 Canada oral care market, by product, 2014 - 2025 (USD Million)
TABLE 61 Canada toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 62 Canada toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 63 Canada mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 64 Canada denture products market, by type, 2014 - 2025 (USD Million)
TABLE 65 Canada dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 66 Latin America oral care market, by country, 2014 - 2025 (USD Million)
TABLE 67 Latin America oral care market, by product, 2014 - 2025 (USD Million)
TABLE 68 Latin America toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 69 Latin America toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 70 Latin America mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 71 Latin America denture products market, by type, 2014 - 2025 (USD Million)
TABLE 72 Latin America dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 73 Brazil oral care market, by product, 2014 - 2025 (USD Million)
TABLE 74 Brazil toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 75 Brazil toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 76 Brazil mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 77 Brazil denture products market, by type, 2014 - 2025 (USD Million)
TABLE 78 Brazil dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 79 Mexico oral care market, by product, 2014 - 2025 (USD Million)
TABLE 80 Mexico toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 81 Mexico toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 82 Mexico mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 83 Mexico denture products market, by type, 2014 - 2025 (USD Million)
TABLE 84 Mexico dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 85 MEA oral care market, by country, 2014 - 2025 (USD Million)
TABLE 86 MEA oral care market, by product, 2014 - 2025 (USD Million)
TABLE 87 MEA toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 88 MEA toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 89 MEA mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 90 MEA denture products market, by type, 2014 - 2025 (USD Million)
TABLE 91 MEA dental accessories market, by type, 2014 - 2025 (USD Million)
TABLE 92 South Africa oral care market, by product, 2014 - 2025 (USD Million)
TABLE 93 South Africa toothbrush market, by type, 2014 - 2025 (USD Million)
TABLE 94 South Africa toothpaste market, by type, 2014 - 2025 (USD Million)
TABLE 95 South Africa mouthwash/rinse market, by type, 2014 - 2025 (USD Million)
TABLE 96 South Africa denture products market, by type, 2014 - 2025 (USD Million)
TABLE 97 South Africa dental accessories market, by type, 2014 - 2025 (USD Million)
List of Figures
FIG. 1 Primary interviews, by sources
FIG. 2 Primary interviews, by region
FIG. 3 Market summary (USD Million)
FIG. 4 Market trends & outlook
FIG. 5 Market segmentation & scope
FIG. 6 Market driver relevance analysis (Current & future impact)
FIG. 7 Market restraint relevance analysis (Current & future impact)
FIG. 8 Key opportunities prioritized, by product
FIG. 9 SWOT analysis, by factor (political & legal, economic and technological)
FIG. 10 Porter’s Five Forces Analysis
FIG. 11 Oral care market: Company market share analysis, 2017
FIG. 12 Oral care market, product outlook: Key takeaways
FIG. 13 Oral care market: Product movement analysis
FIG. 14 Toothbrush market, 2014 - 2025 (USD Million)
FIG. 15 Manual toothbrush market, 2014 - 2025 (USD Million)
FIG. 16 Electric toothbrush market, 2014 - 2025 (USD Million)
FIG. 17 Battery-powered toothbrush market, 2014 - 2025 (USD Million)
FIG. 18 Other toothbrush market, 2014 - 2025 (USD Million)
FIG. 19 Toothpaste market, 2014 - 2025 (USD Million)
FIG. 20 Gel toothpaste market, 2014 - 2025 (USD Million)
FIG. 21 Polish toothpaste market, 2014 - 2025 (USD Million)
FIG. 22 Paste toothpaste market, 2014 - 2025 (USD Million)
FIG. 23 Powder toothpaste market, 2014 - 2025 (USD Million)
FIG. 24 Mouthwash/rinse market, 2014 - 2025 (USD Million)
FIG. 25 Mouthwash/rinse market, 2014 - 2025 (USD Million)
FIG. 26 Non-medicated mouthwash/rinse market, 2014 - 2025 (USD Million)
FIG. 27 Denture products market, 2014 - 2025 (USD Million)
FIG. 28 Cleaners market, 2014 - 2025 (USD Million)
FIG. 29 Fixatives market, 2014 - 2025 (USD Million)
FIG. 30 Other denture products market, 2014 - 2025 (USD Million)
FIG. 31 Dental accessories market, 2014 - 2025 (USD Million)
FIG. 32 Cosmetic whitening products market, 2014 - 2025 (USD Million)
FIG. 33 Fresh breath dental chewing gum market, 2014 - 2025 (USD Million)
FIG. 34 Tongue scrapers market, 2014 - 2025 (USD Million)
FIG. 35 Fresh breath strips market, 2014 - 2025 (USD Million)
FIG. 36 Floss market, 2014 - 2025 (USD Million)
FIG. 37 Other dental accessories market, 2014 - 2025 (USD Million)
FIG. 38 Regional market place: Key takeaways
FIG. 39 Regional outlook, 2017 & 2025

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