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North America Awnings Market Analysis By Product [Stationary awnings (Metal, Patio, Traditional), Retractable awnings (Vertical, Patio, Traditional)], By Application (Residential, Commercial) And Segment Forecasts To 2024

North America awnings market is expected to reach USD 3.64 billion by 2024, according to a new report by Grand View Research, Inc. High level of customization coupled with rising application scope in residential and commercial sectors is expected to propel growth. Furthermore, rising penetration of motorized retractable products in the residential sector is expected to augment demand over the forecast period.

The industry is characterized by a large number of local manufacturers and distributors owing to the region-specific products. Fabric awnings are primarily used in tropical areas owing to its high aesthetic appeal and improved functionality. Fabrics are the most widely used material in manufacturing awnings. These products accounted for 85% of the overall market in 2015; this is attributed to the utilization of the product in manufacturing retractable awnings. However, limitations of fabric awnings during heavy snowfall are likely to restrict growth.

Further key findings from the report suggest:

Retractable awning was the largest product segment, accounting for over 75% revenue share in 2015. Enhanced functionality, high consumer preference, and ease of the installation are the key aspects driving the market growth. Growing construction of outdoor decks is expected to contributing factor to aid market demand over the next eight years.

Stationary awnings market is expected to grow in Canada owing to the growing installation of metal awnings in the residential and commercial sectors. These products, unlike fabric, provide more durability, particularly in extreme weather conditions. Furthermore, rising use of composite material in manufacturing the product owing to improved corrosion resistance is expected to have a positive impact on growth.

The metal awning was the largest product segment in stationary awnings and is expected to witness substantial growth, growing at a CAGR of just under 4% from 2016 to 2024. Metal awnings are sturdy and tough and can sustain heavy snowfall, owing to which demand for the product in Canada is expected to witness significant growth over the forecast period as the country is close to the North Pole and experience heavy snowfall.

Residential application accounted for the largest revenue share, accounting for over USD 1.6 billion in 2015. The sector is expected to witness substantial growth over the forecast period owing to rising need of retractable patio awnings in outdoor decks and seating areas. However, the presence of substitutes including shutters, blinds, and canopy is likely to have a negative impact on growth.

The U.S. accounted for over 80% of the overall market share in 2015 and is expected to continue growth over the next eight years. Growing demand for the product inhospitality industry owing to its high aesthetic appeal is expected to have a positive impact on industry growth.

Key players in the industry include SunSetter Products, Durasol Awnings, Inc., SUNAIR Awnings, and Sunesta. Other industry participants include Aristocrat Awnings, Advanced Design – Awnings & Signs, Awning Company of America, Inc., Carroll Awning Company, Eide Industries, Inc., NuImage Awnings, Marygrove Awnings, Thompson Awning Company, Stobag International, The Awning Factory and Lloyd's of Millville.


Chapter 1 Methodology And Scope
1.1 Research Methodology
1.2 Research Scope & Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
Chapter 3 Market Snapshot
Chapter 4 Market Variables, Trends & Scope
4.1 Market segmentation& scope
4.2 North America Awnings Value Chain Analysis
4.3 Raw Material Trend
4.3.1 Fabric
4.3.2 Aluminum
4.4 Market dynamics
4.4.1 Market Driver Analysis
4.4.1.1 Growing demand in residential sector
4.4.1.2 Favorable government policies in the U.S.
4.4.2 Market Restraint Analysis
4.4.2.1 Threat of substitution
4.5 Penetration & growth prospect mapping
4.6 North America awnings market - SWOT Analysis, By Factor (political & legal, economic and social)
4.7 Industry Analysis - Porter’s
Chapter 5 Market Categorization 1: Product Estimates & Trend Analysis
5.1 North America awnings market: Product movement analysis
5.2 Retractable Awnings
5.2.1 North America retractable awnings market, 2013 - 2024 (USD Million)
5.2.2 Patio Retractable Awnings
5.2.2.1 North America patio retractable awnings market, 2013 - 2024 (USD Million)
5.2.3 Traditional Retractable Awnings
5.2.3.1 North America traditional retractable awnings market, 2013 - 2024 (USD Million)
5.2.4 Vertical Retractable Awnings
5.2.4.1 North America vertical retractable awnings market, 2013 - 2024 (USD Million)
5.3 Stationary Awnings
5.3.1 North America stationary awnings market, 2013 - 2024 (USD Million)
5.3.2 Metal Stationary Awnings
5.3.2.1 North America metal stationary awnings market, 2013 - 2024 (USD Million)
5.3.3 Traditional Stationary Awnings
5.3.3.1 North America traditional stationary awnings market, 2013 - 2024 (USD Million)
5.3.4 Patio Stationary Awnings
5.3.4.1 North America patio stationary awnings market, 2013 - 2024 (USD Million)
5.3.5 Other Stationary Awnings
5.3.5.1 North America other stationary awnings market, 2013 - 2024 (USD Million)
Chapter 6 Market Categorization 2: Application Estimates & Trend Analysis
6.1 North America awnings market: Application movement analysis
6.1.1 Residential Awnings
6.1.1.1 North America awnings market in residential application, 2013 - 2024 (USD Million)
6.1.2 Commercial Awnings
6.1.2.1 North America awnings market in commercial application, 2013 - 2024 (USD Million)
Chapter 7 Market Categorization 3: Regional Estimates & Trend Analysis, by Product & Application
7.1 North America awnings market share by region, 2013 & 2024
7.1.1 U.S. awnings market share by region, 2013 & 2024
7.1.2 Canada awnings market share by region, 2013 & 2024
7.1.3 Mexico awnings market share by region, 2013 & 2024
Chapter 8 Competitive Landscape
8.1 SunSetter Products
8.1.1 Company Overview
8.1.2 Financial Performance
8.1.3 Product Benchmarking
8.2 Advanced Design Awnings & Signs
8.2.1 Company Overview
8.2.2 Financial Performance
8.2.3 Product Benchmarking
8.3 Sunair Awnings
8.3.1 Company Overview
8.3.2 Financial Performance
8.3.3 Product Benchmarking
8.4 Awning Company of America, Inc.
8.4.1 Company Overview
8.4.2 Financial Performance
8.4.3 Product Benchmarking
8.5 Carroll Awning Company
8.5.1 Company Overview
8.5.2 Financial Performance
8.5.3 Product Benchmarking
8.6 Eide Industries, Inc.
8.6.1 Company Overview
8.6.2 Financial Performance
8.6.3 Product Benchmarking
8.7 NuImage Awnings
8.7.1 Company Overview
8.7.2 Financial Performance
8.7.3 Product Benchmarking
8.8 Durasol Awnings, Inc.
8.8.1 Company Overview
8.8.2 Financial Performance
8.8.3 Product Benchmarking
8.9 Aristocrat Awnings
8.9.1 Company Overview
8.9.2 Financial Performance
8.9.3 Product Benchmarking
8.9.4 Strategic Initiatives
8.10 Marygrove Awnings
8.10.1 Company Overview
8.10.2 Financial Performance
8.10.3 Product Benchmarking
8.11 Thompson Awnings Company
8.11.1 Company Overview
8.11.2 Financial Performance
8.11.3 Product Benchmarking
8.12 Stobag International
8.12.1 Company Overview
8.12.2 Financial Performance
8.12.3 Product Benchmarking
8.12.4 Strategic Initiatives
8.13 The Awning Factory
8.13.1 Company Overview
8.13.2 Financial Performance
8.13.3 Product Benchmarking
8.14 Lloyd's of Millville, Inc.
8.14.1 Company Overview
8.14.2 Financial Performance
8.14.3 Product Benchmarking
8.15 Sunesta
8.15.1 Company Overview
8.15.2 Financial Performance
8.15.3 Product Benchmarking
List of Tables
TABLE 1 North America awnings market, by product, 2013 - 2024 (USD Million)
TABLE 2 North America retractable awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 3 North America stationary awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 4 North America awnings market, by application, 2013 - 2024 (USD Million)
TABLE 5 U.S. awnings market, by product, 2013 - 2024 (USD Million)
TABLE 6 U.S. retractable awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 7 U.S. stationary awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 8 U.S. awnings market, by application, 2013 - 2024 (USD Million)
TABLE 9 Canada awnings market, by product, 2013 - 2024 (USD Million)
TABLE 10 Canada retractable awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 11 Canada stationary awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 12 Canada awnings market, by application, 2013 - 2024 (USD Million)
TABLE 13 Mexico awnings market, by product, 2013 - 2024 (USD Million)
TABLE 14 Mexico retractable awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 15 Mexico stationary awnings market, by product types, 2013 - 2024 (USD Million)
TABLE 16 Mexico awnings market, by application, 2013 - 2024 (USD Million)
List of Figures
FIG. 1 Market summary
FIG. 2 Market trends & outlook
FIG. 3 Market segmentation & scope
FIG. 4 North America awnings Value chain analysis
FIG. 5 Coated fabric market share by application, 2015 (Million Square Meters)
FIG. 6 Aluminum consumption by end - use, 2015,
FIG. 7 Market dynamics
FIG. 8 Market driver relevance analysis (Current & future impact)
FIG. 9 Sales of existing homes in the U.S., (Million homes)
FIG. 10 Market restraint relevance analysis (Current & future impact)
FIG. 11 Penetration & growth prospect mapping
FIG. 12 SWOT Analysis, By Factor (political & legal, economic and social)
FIG. 13 Porter’s Five Forces Analysis
FIG. 14 North America awnings market product outlook key takeaways
FIG. 15 North America awnings market: Product movement analysis
FIG. 16 North America retractable awnings market, by product, 2013 - 2024 (USD Million)
FIG. 17 North America patio retractable awnings market, 2013 - 2024 (USD Million)
FIG. 18 North America traditional retractable awnings market, 2013 - 2024 (USD Million)
FIG. 19 North America vertical retractable awnings market, 2013 - 2024 (USD Million)
FIG. 20 North America stationary awnings market, 2013 - 2024 (USD Million)
FIG. 21 North America metal stationary awnings market, 2013 - 2024 (USD Million)
FIG. 22 North America traditional stationary awnings market, 2013 - 2024 (USD Million)
FIG. 23 North America patio stationary awnings market, 2013 - 2024 (USD Million)
FIG. 24 North America other stationary awnings market, 2013 - 2024 (USD Million)
FIG. 25 North America awnings market application outlook: Key takeaways
FIG. 26 North America awnings market: Application movement analysis (USD million)
FIG. 27 North America residential awnings market, 2013 - 2024 (USD Million)
FIG. 28 North America commercial awnings market, 2013 - 2024 (USD Million)
FIG. 29 Regional market place: Key takeaways
FIG. 30 U.S. country outlook, 2013 to 2024 (USD million)
FIG. 31 Canada country outlook, 2013 - 2024 (USD million)
FIG. 32 Mexico country outlook, 2013 - 2024 (USD million)
FIG. 33 Strategy framework
FIG. 34 Participant categorization

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