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Microbiology & Bacterial Culture for Industrial Testing Market Analysis By Consumable (Media {Bacterial, Fungi & Algae}, Reagent), By Application, And Segment Forecasts, 2014 - 2025

Microbiology & Bacterial Culture for Industrial Testing Market Analysis By Consumable (Media {Bacterial, Fungi & Algae}, Reagent), By Application, And Segment Forecasts, 2014 - 2025

The global microbiology & bacterial culture for industrial (food, water, bioenergy) testing market size is expected to reach USD 8.0 billion by 2025, according to a new report by Grand View Research, Inc. Growing concern pertaining to safety of feed supply provided to livestock is recognized as a high impact rendering factor for growth. Use of microorganisms for enhancing bioenergy reproducibility is expected to gain ground in the future microbiology & bacterial culture media & reagent market. This anticipated growth is attributed to the ongoing research and studies to enhance the application of microbial cell culture in biofuel production.

In addition, growing knowledge pertaining to the significance of bacteria in agriculture and industrial applications is expected to positively influence the progress of microbial cell culture market for agricultural research. Microbial testing to verify cleanliness or infestation of any pathogen in swab samples from a factory helps maintain factory environment. Microbial tests, as a verification of finished products, are required for product authorization. Microbiology food testing at various stages of development is found to serve as high impact rendering driver.

In addition, various countries are establishing risk management strategies that include new quality control criteria as a preventive measure to curb outbreak of microbial infection. These criteria incorporate sample checking in context to microbial parameters at various stages of production to maintain quality and safety. This is anticipated to directly translate into the growth in revenue for this market at a larger level.

Further key findings from the report suggest:

  • Media is estimated to account for the largest revenue share due to the availability of ready-to-use and dehydrated media in customized forms
  • Higher adoption of bacteria in industrial production is attributed to larger share of bacterial media
  • Bacterial media is anticipated to maintain its dominance over the forecast period as a consequence of higher usage in the industrial bio production
  • In 2016, food testing was the largest revenue grossing segment of the applications of microbiology culture media and reagents
  • Large application of these products for food and animal feed testing in order to ensure quality of end product
  • Animal feed testing is anticipated to showcase lucrative growth over the study period due to escalation in the outbreak of animal diseases caused due to the consumption of contaminated feed
  • North American region holds a larger share in terms of revenue. A fair share can be credited to the innovative technology available for processing media and organisms required for bio-production
  • The industry in Asia Pacific is projected to exhibit potential progress in the coming years as a consequence of various developments across major economies, especially in the processed food industry
  • Lately, many multinational companies have shown huge interest in this region by investing heavily in setting up new facilities and promoting distributor networks to meet demand
  • Key players operating include Bio-Rad Laboratories, Inc., bioMérieux SA, Thermo Fisher Scientific, Inc., Merck KGaA, Neogen Corporation, HiMedia Laboratories, Eiken Chemical Co., Ltd.


Chapter 1 Research Methodology
1.1 Information Procurement
1.2 Data Analysis
Chapter 2 Executive Summary
2.1 Market Snapshot
Chapter 3 Microbiology & Bacterial Culture for Industrial Testing Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.1.1 Market driver analysis
3.1.1.1 Innovations and advancing microbiology research in context with media & reagents
3.1.1.2 Rising global prevalence of food borne infection
3.1.1.3 Rising concerns for testing of livestock feed and drinking water
3.1.1.4 Growth in worldwide food microbiology testing
3.1.2 Market restraint analysis
3.1.2.1 High reagent costs
3.1.2.2 Stringent guidelines for food testing microbiology laboratories
3.2 Penetration & Growth Prospect Mapping for Media Types, 2016
3.3 Microbiology & Bacterial Culture Media & Reagents For Food Testing & Bioenergy -SWOT Analysis, By Factor (political & legal, economic and technological)
3.4 Industry Analysis - Porter’s
3.5 International Microbial Collections’ Analysis
Chapter 4 Microbiology & Bacterial Culture for Industrial Testing Market: Consumable Estimates & Trend Analysis
4.1 Microbiology & Bacterial Culture for Industrial (Food, Water, Bioenergy) Testing Market: Consumable Movement Analysis
4.2 Media
4.2.1 Global media market, 2014 - 2025 (USD Million)
4.2.2 Bacterial media
4.2.2.1 Global bacterial media market, 2014 - 2025 (USD Million)
4.2.3 Fungi & Algae media
4.2.3.1 Global fungi & algae media market, 2014 - 2025 (USD Million)
4.2.4 Others
4.2.4.1 Global other media market, 2014 - 2025 (USD Million)
4.3 Reagents
4.3.1 Global reagents market, 2014 - 2025 (USD Million)
4.3.2 Bacterial reagents
4.3.2.1 Global bacterial reagents market, 2014 - 2025 (USD Million)
4.3.3 Other reagents
4.3.3.1 Global other reagents market, 2014 - 2025 (USD Million)
4.4 Sera
4.4.1 Global sera market, 2014 - 2025 (USD Million)
Chapter 5 Microbiology & Bacterial Culture for Industrial Testing Market: Application Estimates & Trend Analysis
5.1 Microbiology & Bacterial Culture for Industrial (Food, Water, Bioenergy) Testing Market: Application Movement Analysis
5.2 Food & Water Testing
5.2.1 Global food & water testing market, 2014 - 2025 (USD Million)
5.2.2 Food testing
5.2.2.1 Global food testing market, 2014 - 2025 (USD Million)
5.2.3 Animal feed testing
5.2.3.1 Global animal feed testing market, 2014 - 2025 (USD Million)
5.2.4 Water testing
5.2.4.1 Global water testing market, 2014 - 2025 (USD Million)
5.3 Bioenergy & Agricultural Research
5.4 Other applications
5.4.1 Global other applications market, 2014 - 2025 (USD Million)
5.4.2 Global bioenergy & agricultural research market, 2014 - 2025 (USD Million)
Chapter 6 Microbiology & Bacterial Culture for Industrial Testing Market: Regional Estimates & Trend Analysis, by Consumable & Application
6.1 Microbiology & Bacterial Culture Media & Reagents For Food Testing & bioenergy Market Share by Region, 2016 & 2025
6.2 North America
6.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.2.2 U.S.
6.2.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.2.3 Canada
6.2.3.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.3 Europe
6.3.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.3.2 Germany
6.3.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy cell market, 2014 - 2025 (USD Million)
6.3.3 UK
6.3.3.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.4 Asia Pacific
6.4.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.4.2 Japan
6.4.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.4.3 China
6.4.3.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.5 Latin America
6.5.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.5.2 Brazil
6.5.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.6 Middle East & Africa
6.6.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
6.6.2 South Africa
6.6.2.1 Microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
Chapter 7 Competitive Landscape
7.1 Strategy framework
7.2 Market Participation Categorization
7.3 Company Profiles
7.3.1 Bio-Rad Laboratories, Inc.
7.3.1.1 Company overview
7.3.1.2 Financial performance
7.3.1.3 Product benchmarking
7.3.2 bioMérieux SA
7.3.2.1 Company overview
7.3.2.2 Financial performance
7.3.2.3 Product benchmarking
7.3.2.4 Strategic initiatives
7.3.3 Thermo Fisher Scientific, Inc.
7.3.3.1 Company overview
7.3.3.2 Financial Performance
7.3.3.3 Product benchmarking
7.3.3.4 Strategic initiatives
7.3.4 Merck KGaA
7.3.4.1 Company overview
7.3.4.1.1 Sigma-Aldrich Co. LLC
7.3.4.2 Financial performance
7.3.4.2.1 Financial performance
7.3.4.3 Product benchmarking
7.3.4.4 Strategic initiatives
7.3.5 NEOGEN CORPORATION
7.3.5.1 Company overview
7.3.5.2 Financial performance
7.3.5.3 Product benchmarking
7.3.5.4 Strategic initiatives
7.3.6 HiMedia Laboratories
7.3.6.1 Company overview
7.3.6.2 Financial performance
7.3.6.3 Product benchmarking
7.3.7 EIKEN CHEMICAL CO., LTD.
7.3.7.1 Company overview
7.3.7.2 Financial performance
7.3.7.3 Product benchmarking
7.3.7.4 Strategic initiatives
7.3.8 ATCC
7.3.8.1 Company overview
7.3.8.2 Financial performance
7.3.8.3 Product benchmarking
7.3.8.4 Strategic initiatives
7.3.9 Titan Biotech Limited
7.3.9.1 Company overview
7.3.9.2 Financial performance
7.3.9.3 Product benchmarking
7.3.10 Hardy Diagnostics
7.3.10.1 Company overview
7.3.10.2 Financial performance
7.3.10.3 Product benchmarking
7.3.10.4 Strategic initiatives
List of Tables
TABLE 1 Number of cases of bacterial & parasitic infection, hospitalizations, and death by pathogens as per FoodNet (2014, Rate per 100,000 people)
TABLE 2 Number of patient hospitalized as per FoodNet (2015)
TABLE 3 Classes of living collections
TABLE 4 Number of culture collection by service type
TABLE 5 Cultures held by International Microbial Collections
TABLE 6 Numbers of culture collections registered with World Data Centre for Microorganisms
TABLE 7 List of countries with highest number of strains
TABLE 8 Different medias for bacteria identification
TABLE 9 Some compounds produced by bacteria on an industrial scale
TABLE 10 North America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 11 North America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 12 North America microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 13 North America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 14 North America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 15 U.S. microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 16 U.S. microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 17 U.S. microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 18 U.S. microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 19 U.S. microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 20 Canada microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 21 Canada microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 22 Canada microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 23 Canada microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 24 Canada microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 25 Europe microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 26 Europe microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 27 Europe microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 28 Europe microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 29 Europe microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 30 Germany microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 31 Germany microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 32 Germany microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 33 Germany microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 34 Germany microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 35 UK microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 36 UK microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 37 UK microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 38 UK microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 39 UK microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 40 Asia Pacific microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 41 Asia Pacific microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 42 Asia Pacific microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 43 Asia Pacific microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 44 Asia Pacific microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 45 Japan microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 46 Japan microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 47 Japan microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 48 Japan microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 49 Japan microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 50 China microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 51 China microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 52 China microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 53 China microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 54 China microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 55 Latin America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 56 Latin America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 57 Latin America microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 58 Latin America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 59 Latin America microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 60 Brazil microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 61 Brazil microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 62 Brazil microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 63 Brazil microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 64 Brazil microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 65 MEA microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 66 MEA microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 67 MEA microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 68 MEA microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 69 MEA microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
TABLE 70 South Africa microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by consumable, 2014 - 2025 (USD Million)
TABLE 71 South Africa microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by media, 2014 - 2025 (USD Million)
TABLE 72 South Africa microbiology & bacterial culture reagents market estimates & forecasts, by type, 2014 - 2025 (USD Million)
TABLE 73 South Africa microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by application, 2014 - 2025 (USD Million)
TABLE 74 South Africa microbiology & bacterial culture media & reagents for food testing & bioenergy market estimates & forecasts, by food testing, 2014 - 2025 (USD Million)
List of Figures
FIG. 1 Market research process
FIG. 2 Information procurement
FIG. 3 Primary research pattern
FIG. 4 Market research approaches
FIG. 5 Value chain based sizing & forecasting
FIG. 6 QFD modelling for market share assessment
FIG. 7 Market summary
FIG. 8 Market trends & outlook
FIG. 9 Market segmentation & scope
FIG. 10 Market driver relevance analysis (Current & future impact)
FIG. 11 Market restraint relevance analysis (Current & future impact)
FIG. 12 Penetration & growth prospect mapping for media types, 2016
FIG. 13 SWOT Analysis, By Factor (political & legal, economic and technological)
FIG. 14 Porter’s Five Forces Analysis
FIG. 15 Global microbiology & bacterial culture media & reagents for food testing & bioenergy market: Consumable outlook key takeaways
FIG. 16 Microbiology & bacterial culture for industrial (food, water, bioenergy) testing market: Consumable movement analysis
FIG. 17 Global media market, 2014 - 2025 (USD Million)
FIG. 18 Global bacterial media market, 2014 - 2025 (USD Million)
FIG. 19 Global fungi & algae media market, 2014 - 2025 (USD Million)
FIG. 20 Global other media market, 2014 - 2025 (USD Million)
FIG. 21 Global reagents market, 2014 - 2025 (USD Million)
FIG. 22 Global bacterial reagents market, 2014 - 2025 (USD Million)
FIG. 23 Global other reagents market, 2014 - 2025 (USD Million)
FIG. 24 Global sera market, 2014 - 2025 (USD Million)
FIG. 25 Microbiology & bacterial culture for industrial (food, water, bioenergy) testing market: Application outlook key takeaways
FIG. 26 Microbiology & bacterial culture for industrial (food, water, bioenergy) testing market: Application movement analysis
FIG. 27 Global food & water testing market, 2014 - 2025 (USD Million)
FIG. 28 Global food testing market, 2014 - 2025 (USD Million)
FIG. 29 Global animal feed testing market, 2014 - 2025 (USD Million)
FIG. 30 Global water testing market, 2014 - 2025 (USD Million)
FIG. 31 Global other applications market, 2014 - 2025 (USD Million)
FIG. 32 Global bioenergy & agricultural research market, 2014 - 2025 (USD Million)
FIG. 33 Regional market place: Key takeaway
FIG. 34 Microbiology & bacterial culture for industrial (food, water, bioenergy) testing regional outlook, 2016 & 2025
FIG. 35 North America microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 36 U.S. microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 37 Canada microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 38 Europe microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 39 Germany microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 40 UK microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 41 Asia Pacific microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 42 Japan microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 43 China microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 44 Latin America microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 45 Brazil microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 46 Middle East & Africa microbiology & bacterial culture media & reagents for food testing & bioenergy cell market, 2014 - 2025 (USD Million)
FIG. 47 South Africa microbiology & bacterial culture media & reagents for food testing & bioenergy market, 2014 - 2025 (USD Million)
FIG. 48 Strategy framework
FIG. 49 Participant categorization

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