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Kombucha Market Analysis By Flavor (Original, Flavored), By Distribution Channel (Supermarkets, Health Stores, Online Stores) And Segment Forecasts To 2024

Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research scope and assumptions
1.3 List of data sources
Chapter 2 Executive Summary
Chapter 3 Market Snapshot
3.1 Kombucha - Industry snapshot and key buying criteria
Chapter 4 Market Variables, Trends & Scope
4.1 Market Segmentation & Scope
4.2 Market Size And Growth Prospects
4.3 Value Chain Analysis
4.4 Raw Material Trend
4.5 Regulatory Framework
4.6 Kombucha Market Dynamics
4.6.1 Market Driver Analysis
4.6.1.1 Ease of manufacturing
4.6.1.2 Rising demand for probiotic products
4.6.1.3 Increasing awareness of kombucha health benefits
4.6.2 Market Restraint Analysis
4.6.2.1 Kombucha beverage recall incidences
4.6.2.2 High distribution and inventory carrying cost
4.7 Market Opportunities
4.7.1 Increasing R&D and innovations to expand product portfolio
4.7.2 Rising demand in emerging economies
4.8 Industry Analysis - Porter’s
Chapter 5 Kombucha Market: Flavor Estimates & Trend Analysis
5.1 Kombucha market share by flavor, 2015 & 2024
5.2 Global kombucha demand by flavor, 2014 - 2024
5.2.1 Original
5.2.1.1 Market estimates and forecast, 2014 - 2024
5.2.1.2 Market estimates and forecast by region, 2014 - 2024
5.2.2 Flavored
5.2.2.1 Market estimates and forecast, 2014 - 2024
5.2.2.2 Market estimates and forecast by region, 2014 - 2024
Chapter 6 Kombucha Market: Distribution Channel Estimates & Trend Analysis
6.1 Kombucha market share by distribution channel, 2015 & 2024
6.2 Global kombucha demand by distribution channel, 2014 - 2024
6.2.1 Supermarkets
6.2.1.1 Market estimates and forecast, 2014 - 2024
6.2.1.2 Market estimates and forecast by region, 2014 - 2024
6.2.2 Health Stores
6.2.2.1 Market estimates and forecast, 2014 - 2024
6.2.2.2 Market estimates and forecast by region, 2014 - 2024
6.2.3 Online Stores
6.2.3.1 Market estimates and forecast, 2014 - 2024
6.2.3.2 Market estimates and forecast by region, 2014 - 2024
6.2.4 Others
6.2.4.1 Market estimates and forecast, 2014 - 2024
6.2.4.2 Market estimates and forecast by region, 2014 - 2024
Chapter 7 Kombucha Market: Regional Estimates & Trend Analysis
7.1 Global kombucha demand by region 2014 - 2024
7.2 North America
7.2.1 Market estimates and forecast, 2014 - 2024
7.2.2 Market estimates and forecast by flavor, 2014 - 2024
7.2.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.2.4 U.S.
7.2.4.1 Market estimates and forecast, 2014 - 2024
7.2.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.2.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.2.5 Canada
7.2.5.1 Market estimates and forecast, 2014 - 2024
7.2.5.2 Market estimates and forecast by flavor, 2014 - 2024
7.2.5.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.2.6 Mexico
7.2.6.1 Market estimates and forecast, 2014 - 2024
7.2.6.5 Market estimates and forecast by flavor, 2014 - 2024
7.2.6.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.3 Europe
7.3.1 Market estimates and forecast, 2014 - 2024
7.3.2 Market estimates and forecast by flavor, 2014 - 2024
7.3.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.3.4 UK
7.3.4.1 Market estimates and forecast, 2014 - 2024
7.3.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.3.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.3.5 Germany
7.3.5.1 Market estimates and forecast, 2014 - 2024
7.3.5.2 Market estimates and forecast by flavor, 2014 - 2024
7.3.5.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.3.6 France
7.3.6.1 Market estimates and forecast, 2014 - 2024
7.3.6.2 Market estimates and forecast by flavor, 2014 - 2024
7.3.6.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.3.7 Russia
7.3.7.1 Market estimates and forecast, 2014 - 2024
7.3.7.2 Market estimates and forecast by flavor, 2014 - 2024
7.3.7.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.4 Asia Pacific
7.4.1 Market estimates and forecast, 2014 - 2024
7.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.4.4 China
7.4.4.1 Market estimates and forecast, 2014 - 2024
7.4.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.4.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.4.5 India
7.4.5.1 Market estimates and forecast, 2014 - 2024
7.4.5.2 Market estimates and forecast by flavor, 2014 - 2024
7.4.5.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.4.6 Japan
7.4.6.1 Market estimates and forecast, 2014 - 2024
7.4.6.2 Market estimates and forecast by flavor, 2014 - 2024
7.4.6.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.4.7 Australia
7.4.7.1 Market estimates and forecast, 2014 - 2024
7.4.7.2 Market estimates and forecast by flavor, 2014 - 2024
7.4.7.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.5 Middle East & Africa (MEA)
7.5.1 Market estimates and forecast, 2014 - 2024
7.5.2 Market estimates and forecast by flavor, 2014 - 2024
7.5.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.5.4 South Africa
7.5.4.1 Market estimates and forecast, 2014 - 2024
7.5.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.5.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.6 Central & South America (CSA)
7.6.1 Market estimates and forecast, 2014 - 2024
7.6.2 Market estimates and forecast by flavor, 2014 - 2024
7.6.3 Market estimates and forecast by distribution channel, 2014 - 2024
7.6.4 Brazil
7.6.4.1 Market estimates and forecast, 2014 - 2024
7.6.4.2 Market estimates and forecast by flavor, 2014 - 2024
7.6.4.3 Market estimates and forecast by distribution channel, 2014 - 2024
Chapter 8 Competitive Landscape
8.1 Vendor Landscape
8.2 Competitive Environment
8.3 Strategy Framework
Chapter 9 Company Profiles
9.1 Buchi Kombucha
9.1.1 Company Overview
9.1.2 Industries & Services Catered
9.1.3 Product Benchmarking
9.1.4 Strategic Initiatives
9.2 Cell-Nique Corporation
9.2.1 Company Overview
9.2.2 Industries & Services Catered
9.2.3 Product Benchmarking
9.2.4 Strategic Initiatives
9.3 GT’s Kombucha
9.3.1 Company Overview
9.3.2 Industries & Services Catered
9.3.3 Product Benchmarking
9.4 Hain Celestial Group
9.4.1 Company Overview
9.4.2 Financial Performance
9.4.3 Industries & Services Catered
9.4.4 Product Benchmarking
9.4.5 Strategic Initiatives
9.5 KeVita, Inc.
9.5.1 Company Overview
9.5.2 Industries & Services Catered
9.5.3 Product Benchmarking
9.5.4 Strategic Initiatives
9.6 Kombucha Wonder Drink LLC
9.6.1 Company Overview
9.6.2 Industries & Services Catered
9.6.3 Product Benchmarking
9.7 Kosmic Kombucha
9.7.1 Company Overview
9.7.5 Industries & Services Catered
9.7.3 Product Benchmarking
9.8 LIVE Beverages
9.8.1 Company Overview
9.8.2 Industries & Services Catered
9.8.3 Product Benchmarking
9.9 Makana Beverages Inc.
9.9.1 Company Overview
9.9.2 Industries & Services Catered
9.9.3 Product Benchmarking
9.10 NessAlla Kombucha
9.10.1 Company Overview
9.10.2 Industries & Services Catered
9.10.3 Product Benchmarking
9.11 Red Bull GmbH
9.11.1 Company Overview
9.11.2 Industries & Services Catered
9.11.3 Product Benchmarking
9.11.4 Strategic Initiatives
9.12 Reed's, Inc.
9.12.1 Company Overview
9.12.2 Financial Performance
9.12.3 Industries & Services Catered
9.12.4 Product Benchmarking
9.12.5 Strategic Initiatives
9.13 Revive Kombucha
9.13.1 Company Overview
9.13.2 Industries & Services Catered
9.13.3 Product Benchmarking
9.14 Humm Kombucha LLC
9.14.1 Company Overview
9.14.2 Industries & Services Catered
9.14.3 Product Benchmarking
9.14.4 Strategic Initiatives
9.15 Townshend's Tea Company
9.15.1 Company Overview
9.15.2 Industries & Services Catered
9.15.3 Product Benchmarking
List of Tables
TABLE 1 Kombucha - Regulatory framework
TABLE 2 Kombucha - Key market driver impact
TABLE 3 Efficiency level of probiotics for different diseases
TABLE 4 Kombucha - Key market restraints impact
TABLE 5 Global kombucha demand by flavor, 2014 - 2024 (Kilo Liters)
TABLE 6 Global kombucha demand by flavor, 2014 - 2024 (USD Million)
TABLE 7 Kombucha demand in original, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 8 Kombucha demand in original, by region, 2014 - 2024 (Kilo Liters)
TABLE 9 Kombucha demand in original, by region, 2014 - 2024 (USD Million)
TABLE 10 Kombucha demand in flavored, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 11 Kombucha demand in flavored, by region, 2014 - 2024 (Kilo Liters)
TABLE 12 Kombucha demand in flavored, by region, 2014 - 2024 (USD Million)
TABLE 13 Global kombucha demand by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 14 Global kombucha demand by distribution channel, 2014 - 2024 (USD Million)
TABLE 15 Kombucha demand in supermarkets, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 16 Kombucha demand in supermarkets, by region, 2014 - 2024 (Kilo Liters)
TABLE 17 Kombucha demand in supermarkets, by region, 2014 - 2024 (USD Million)
TABLE 18 Kombucha demand in health stores, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 19 Kombucha demand in health stores, by region, 2014 - 2024 (Kilo Liters)
TABLE 20 Kombucha demand in health stores, by region, 2014 - 2024 (USD Million)
TABLE 21 Kombucha demand in online stores, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 22 Kombucha demand in online stores, by region, 2014 - 2024 (Kilo Liters)
TABLE 23 Kombucha demand in online stores, by region, 2014 - 2024 (USD Million)
TABLE 24 Kombucha demand in others, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 25 Kombucha demand in others, by region, 2014 - 2024 (Kilo Liters)
TABLE 26 Kombucha demand in others, by region, 2014 - 2024 (USD Million)
TABLE 27 Global kombucha demand by region 2014 - 2024 (Kilo Liters)
TABLE 28 Global kombucha demand by region 2014 - 2024 (USD Million)
TABLE 29 North America kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 30 North America kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 31 North America kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 32 North America kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 33 North America kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 34 U.S. kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 35 U.S. kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 36 U.S. kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 37 U.S. kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 38 U.S. kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 39 Canada kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 40 Canada kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 41 Canada kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 42 Canada kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 43 Canada kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 44 Mexico kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 45 Mexico kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 46 Mexico kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 47 Mexico kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 48 Mexico kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 49 Europe kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 50 Europe kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 51 Europe kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 52 Europe kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 53 Europe kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 54 UK kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 55 UK kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 56 UK kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 57 UK kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 58 UK kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 59 Germany kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 60 Germany kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 61 Germany kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 62 Germany kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 63 Germany kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 64 France kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 65 France kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 66 France kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 67 France kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 68 France kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 69 Russia kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 70 Russia kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 71 Russia kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 72 Russia kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 73 Russia kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 74 Asia Pacific kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 75 Asia Pacific kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 76 Asia Pacific kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 77 Asia Pacific kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 78 Asia Pacific kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 79 China kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 80 China kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 81 China kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 82 China kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 83 China kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 84 India kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 85 India kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 86 India kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 87 India kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 88 India kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 89 Japan kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 90 Japan kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 91 Japan kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 92 Japan kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 93 Japan kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 94 Australia kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 95 Australia kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 96 Australia kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 97 Australia kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 98 Australia kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 99 MEA kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 100 MEA kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 101 MEA kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 102 MEA kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 103 MEA kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 104 South Africa kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 105 South Africa kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 106 South Africa kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 107 South Africa kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 108 South Africa kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 109 CSA kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 110 CSA kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 111 CSA kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 112 CSA kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 113 CSA kombucha market by distribution channel, 2014 - 2024 (USD Million)
TABLE 114 Brazil kombucha market, 2014 - 2024 (Kilo Liters) (USD Million)
TABLE 115 Brazil kombucha market by flavor, 2014 - 2024 (Kilo Liters)
TABLE 116 Brazil kombucha market by flavor, 2014 - 2024 (USD Million)
TABLE 117 Brazil kombucha market by distribution channel, 2014 - 2024 (Kilo Liters)
TABLE 118 Brazil kombucha market by distribution channel, 2014 - 2024 (USD Million)
List of Figures
FIG. 1 Kombucha market volume share, 2015 (Kilo Liters)
FIG. 2 Kombucha- Industry snapshot
FIG. 3 Kombucha market segmentation
FIG. 4 Global kombucha market, 2014 - 2024 (USD Billion)
FIG. 5 Kombucha value chain analysis
FIG. 6 World tea production, by country, 2013 (Kilo Liters)
FIG. 7 World sugar production, by country, 2015 (Kilo Liters)
FIG. 8 Kombucha market dynamics
FIG. 9 Global probiotics market, by application, 2012 - 2020 (USD Million)
FIG. 10 Kombucha- Porter’s analysis
FIG. 11 Kombucha market share by flavor, 2015 & 2024
FIG. 12 Kombucha market share by distribution channel, 2015 & 2024
FIG. 13 Kombucha market penetration and growth prospects by region
FIG. 14 Kombucha market share by region, 2015 & 2024
FIG. 15 Competitive strategy adopted by leading players

The global kombucha market is expected to reach USD 4.46 billion by 2024, according to a new report by Grand View Research, Inc. Increasing awareness of the health benefits associated with consuming probiotic drinks is projected to boost market demand over the forecast period.

Kombucha helps to control liver cell toxicity and aids in detoxification, digestion, and weight loss. It also improves immunity and acts like an energy drink. Some of the drivers influencing the market growth are the ease of manufacturing and rising demand for probiotic beverages.

Growing disposable income and the trend of maintaining a healthy diet intake has led to increasing demand for natural and organic beverages. North America occupied the largest market share in 2015 on account of a vast number of brewers operating in this region.

Companies such as Buchi Kombucha, GT’s Kombucha, Celestial Seasonings, and KeVita, Inc. have adopted expansion strategies to increase their presence in the market. Most of the companies have tie-ups with local retailers and health food stores such as Wal-Mart, Safeway, and Whole Food Market for the distribution of their products.

Further key findings from the report suggest:

The Symbiotic Colony of Bacteria and Yeast (SCOBY) is the key ingredient for the manufacture of fermented kombucha tea

Fermented drinks have gained wide acceptance in the healthy beverages industry

Consumers broadly prefer flavored kombucha drinks; this segment accounted for 68% of the market volume in 2015.

Brewers have launched a variety of exotic flavors such as coconut & mango, pineapple-jalapeno, guava, and berry. Other flavors extracted from flowers, herbs, roots, and spices are also used in the beverage.

Asia Pacific is projected to grow at the highest CAGR on account of the growing demand for probiotic beverages in China, Japan, and India

Companies have partnered with large retail chains and other distributors to cater to the increasing demand in the U.S.

Major companies identified in this industry include Buchi Kombucha, Cell-Nique Corporation, GT’s Kombucha, Hain Celestial Group, Red Bull GmbH, and Revive Kombucha among others


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