Market Research Logo

2014 Product Development Metrics Research Highlights

2014 Product Development Matrics Research Highlights

The 2014 Product Development Metrics Survey was designed to collect quantitative information about Product Development Metrics; and changes to selected emerging business and market activities that are likely to affect the metrics for corporate organizations and activities involved with R&D and Product Development in the future. Two-hundred (200) companies performing research and/or product development in North America participated.

Findings of this research are currently offered in two reports of increasingly detailed description and analysis: Research Highlights (MR51) and Research Summary (MR52). The first report, MR51 which analyzes the survey population as a whole is an "all text" summary of the research findings. The second report, MR52, contains all text in MR51 plus a full-color graphic of the responses to each research question.

The outline of each 2014 report follows this basic structure:

  • R&D Operating Environment: Innovation categories, priorities, and deployment.
  • Organic Innovation: Innovation activities originating from within the company.
  • Open Innovation: Innovation activities originating from outside the company.
  • Intellectual Property: Registered and unregistered IP activities relating to innovation.
  • Top Corporate Metrics Used in Industry: CXO-level metrics used to direct and manage R&D.
The outline of each section within the 2014 reports follows the same basic structure.
  • Research Questions
  • Factual Observations
  • Management Analysis
MR51, the 2014 Product Development Metrics Research Highlights, is a 91-page text-only report that describes and analyzes the survey population as a whole. The report summarizes the overall survey results and provides details on the demographics of the survey respondents.

II. COMPOSITE RESULTS Survey Population Is Analyzed As A Whole
1. Respondent Profile
2. R&D Operating Environment
3. Organic Innovation
4. Open Innovation
5. Intellectual Property
6. Top Corporate Metrics Used in Industry RD&E

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report