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All year gifting in the UK - cards & gift wrap - 2018

All year gifting in the UK - cards & gift wrap - 2018


All year gifting in the UK - cards & gift wrap - 2018, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for all year gifting cards and gift wrap purchases. The report analyses the market, the major players, the main trends, and consumer attitudes.

30.9% of consumers surveyed stated that they felt worse off financially compared to last year. This was reflected in overall spending for all year gifting, with 6.4% more consumers stating that they spent less than the previous year on gifts, compared to consumers surveyed in 2017. Total penetration for all year gifting dropped 0.9ppts to 95.7% in 2017. Occasions which were most impacted by consumers’ attempting to cut down, were more adhoc events, with the number of consumers buying wedding gifts showing the strongest year-on-year decline of 8.5ppts.


  • Card Factory is the leading retailer of choice for both cards and gift wrap, further extending its lead against competing retailers.
  • Of all consumers, younger shoppers are the most likely to agree that buying cards & gift wrap is a waste of money, however they are also more likely to seek out cards that are unique and different.
  • While technology continues to disrupt the overall stationery market, as tablets and computers limit the demand for paper and writing equipment, the personal touch of sending and receiving card has, to a certain extent, protected the physical cards market.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas within all year gifting cards & gift wrap are most important to ensure that product offerings cater to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as quality of products, prices and the importance of placing cards & gift wrap close to gifting ranges in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for all year gifting - cards and gift wrap, in order to understand how to appeal shoppers and maximise market share.

  • Trend insight - stores
  • Trend insight - online
  • Consumer attitudes
    • Key findings
    • Buying dynamics
    • Financial wellbeing
    • Financing spending
    • Gift spending
    • Research
    • Retailer selection
    • Retailer ratings - grocers
      • Table With M&S perceived as more premium, it outperforms the other grocers
    • Retailer ratings - non-food retailers
      • Table Paperchase's unique design ensures it is a popular gifting retailer
    • All year gifting statements
    • Social media
  • Cards & gift wrap
    • Key findings
    • Retailer selection
    • Attitudes towards cards & wrap
    • Occasion bought for
    • Bought for
    • Frequency
    • Retailer used
    • Channel usage
    • Device usage
    • Fulfilment
    • Buying dynamics
      • Table Cards - overall
      • Table Gift wrap - overall
  • Technical appendix
    • Technical details: Consumer survey work

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