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All year gifting in the UK - 2018

All year gifting in the UK - 2018

Summary

All year gifting in the UK - 2018, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for all year gifting. The report analyses the market, the major players, the main trends, and consumer attitudes.

30.9% of consumers surveyed stated that they felt worse off financially compared to last year. This was reflected in overall spending for all year gifting, with 6.4% more consumers stating that they spent less than the previous year on gifts, compared to consumers surveyed in 2017. Total penetration for all year gifting dropped 0.9ppts to 95.7% in 2017. Occasions which were most impacted by consumers attempting to cut down, were more adhoc events, with the number of consumers buying wedding gifts showing the strongest year-on-year decline of 8.5ppts.

Scope

  • Over the last 12 months gifting penetration fell for nearly all occasions, therefore retailers must focus on occasions that consumers are almost guaranteed to continue purchasing gifts for, regardless of decreasing disposable income.
  • Tesco was the most popular retailer for purchasing gifts this year, with one in five consumers choosing to shop at Tesco.
  • Weddings is the gifting occasion that experienced the largest drop in penetration, falling 10.0 ppts compared to last year.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as quality of products, prices and the important of general gifting ranges in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for all year gifting in order to understand how to appeal shoppers and maximise market share.


THE KEY FINDINGS
The Key Findings
Retailers must focus on primary occasions as penetrations fall the most for niche gifting occasions
Tesco is the most purchased from retailer, but M&S is ranked higher by consumers for experience
The wedding gifting market suffers as fewer consumers decide to marry
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Gift spending
Research
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
All year gifting statements
Social media
Gifting
Key findings
Retailer selection
Attitudes towards gifting
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
Bought for
Categories purchased
Research
Buying dynamics
Birthday
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Weddings/engagements
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Pregnancy/new baby
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Religious/ceremonial occasions
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Life achievements
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Retirement/leaving occasions
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Gratitude/sympathy
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Spontaneous gifting
Key findings
Retailer selection
Buying dynamics
Bought for
Categories purchased
Channel usage
Device usage
Fulfilment
Research
Methodology
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Products purchased - books, 2018
Retailers used - books, 2017 & 2018
Products purchased - plants & flowers, 2018
Retailers used - plants & flowers, 2017 & 2018
Products purchased - music & video, 2018
Retailers used - music & video, 2017 & 2018
Products purchased - clothing & accessories, 2018
Retailers used - clothing & accessories, 2017 & 2018
Products purchased - footwear,2018
Retailers used - footwear, 2017 & 2018
Products purchased - fine jewellery & watches, 2018
Retailers used - fine jewellery & watches, 2017 & 2018
Products purchased - gift food & drink, 2018
Retailers used -gift food & drink, 2017 & 2018
Products purchased - health & beauty, 2018
Retailers used - health & beauty, 2017 & 2018
Products purchased - electrical products, 2018
Retailers used - electrical products, 2017 & 2018
Products purchased - homewares, 2018
Retailers used - homewares, 2017 & 2018
Products purchased - baby products, 2018
Retailers used - baby products, 2017 & 2018
Products purchased - sports products, 2018
Retailers used - sports products, 2017 & 2018
Products purchased - stationery, 2018
Retailers used - stationery, 2017 & 2018
Products purchased - toys & games, 2018
Retailers used - toys & games, 2017 & 2018
Products purchased - computers, 2018
Retailers used - computers, 2017 & 2018
Products purchased - gardening & DIY, 2018
Retailers used - gardening & DIY, 2017 & 2018
List of Figures
All year gifting shopper penetration, by demographic & region, 2018, & 2017 penetration
Financial wellbeing compared to last year, 2018
How consumers financed all year gifting spending, 2017 & 2018
All year gifting spending compared to last year, 2017 & 2018
What occasions shoppers purchased for, 2018 & change on 2017
When shopping for gifts, what activities have you undertaken online over the past year, 2017 & 2018
Which retailer would you typically go to first when looking to purchase all year gifting, 2018
Agreement & disagreement with statements about all year gifting, 2018
Which social media sites do you use, 2018
Did you purchase an item as a gift that you saw on social media, 2018
What's driving retailer selection - overall gifting, 2018 & change on 2017
Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2018
Agreement statements - It is acceptable to have a gift list, (by demographic & male/female) 2018
Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female) 2018
Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female) 2018
Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female) 2018
Consumers using each channel for purchasing gifts, 2018 (browsed and purchased)
Consumers using each device for gifting, 2018 (browsed and purchased)
Fulfilment options for gift purchases made online, 2018
Retailers shopped at for gifting, 2018
Average spend per occasion on gifting, 2018
Birthday gifting penetration, 2018 (by demographic & male/female) & 2017
Weddings/engagements gifting penetration, 2018 (by demographic & male/female) & 2017
Pregnancy/new baby gifting penetration, 2018 (by demographic & male/female) & 2017
Religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017
Life achievement gifting penetration, 2018 (by demographic & male/female) & 2017
Retirement/leaving gifting penetration, 2018 (by demographic & male/female) & 2017
Gratitude/sympathy gifting penetration, 2018 (by demographic & male/female) & 2017
Spontaneous gifting penetration, 2018 (by demographic & male/female) & 2017
Holiday souvenir gifting penetration, 2018 (by demographic & male/female)
Gift recipients - overall gifting, 2018
Products purchased - overall gifting, 2018 & change on 2017
Research undertaken - overall gifting, 2018
Books gifting penetration, by demographic, 2017 & 2018
Plants & flowers gifting penetration, by demographic, 2017 & 2018
Music & video gifting penetration, by demographic, 2017 & 2018
Clothing & accessories gifting penetration, by demographic, 2017 & 2018
Footwear gifting penetration, by demographic, 2017 & 2018
Fine jewellery & watches gifting penetration, by demographic, 2017 & 2018
Gift food & drink gifting penetration, by demographic, 2017 & 2018
Health & beauty gifting penetration, by demographic, 2017 & 2018
Electrical products gifting penetration, by demographic, 2017 & 2018
Homewares gifting penetration, by demographic, 2017 & 2018
Baby products gifting penetration, by demographic, 2017 & 2018
Sports products gifting penetration, by demographic, 2017 & 2018
Stationery gifting penetration, by demographic, 2017 & 2018
Toys & games gifting penetration, by demographic, 2017 & 2018
Computers gifting penetration, by demographic, 2017 & 2018
Gardening & DIY gifting penetration, by demographic, 2017 & 2018
Personalisation - overall gifting, 2018
Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2018
What's driving retailer selection - birthdays, 2018
Birthday gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - birthday, & average spend per recipient, 2018
Products purchased - birthday, 2018
Consumers using each channel for purchasing birthday gifts, 2018 (browsed and purchased)
Consumers using each device for birthday gifting, 2018 (browsed and purchased)
Fulfilment options for birthday gift purchases made online, 2018
Research undertaken - birthday, 2018
What's driving retailer selection - weddings/engagements, 2018
Weddings/engagements gifting penetration, 2018 (by demographic & male/female) & 2017
Weddings gifting penetration, 2018 (by demographic & male/female) & 2017
Weddings/relationship anniversaries gifting penetration, 2018 (by demographic & male/female) & 2017
Engagements gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - weddings/engagements, & average spend per recipient, 2018
Products purchased - weddings/engagements, 2018
Consumers using each channel for purchasing weddings/engagement gifts, 2018 (browsed and purchased)
Consumers using each device for weddings/engagement gifting, 2018 (browsed and purchased)
Fulfilment options for weddings/engagement gift purchases made online, 2018
Research undertaken - wedding/engagement, 2018
What's driving retailer selection - pregnancy/new baby, 2018
Pregnancy/new baby gifting penetration, 2018 (by demographic & male/female) & 2017
Pregnancy gifting penetration, 2018 (by demographic & male/female) & 2017
Baby shower/new baby gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - pregnancy/new baby, & average spend per recipient, 2018
Products purchased - pregnancy/new baby, 2018
Consumers using each channel for purchasing pregnancy/new baby gifting, 2018 (browsed and purchased)
Consumers using each device for pregnancy/new baby gifting, 2018 (browsed and purchased)
Fulfilment options for pregnancy/new baby gift purchases made online, 2018
Research undertaken - pregnancy/new baby, 2018
What's driving retailer selection - religious/ceremonial, 2018
Religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017
Christening gifting penetration, 2018 (by demographic & male/female) & 2017
Holy Communion gifting penetration, 2018 (by demographic & male/female) & 2017
Bar Mitzvah/Bat Mitzvah gifting penetration, 2018 (by demographic & male/female) & 2017
Other religious/ceremonial occasions gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2018
Products purchased - religious/ceremonial occasions, 2018
Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2018 (browsed and purchased)
Consumers using each device for religious/ceremonial occasions gifting, 2018 (browsed and purchased)
Fulfilment options for religious/ceremonial occasions gift purchases made online, 2018
Research undertaken - religious/ceremonial occasions, 2018
What's driving retailer selection - life achievements, 2018
Life achievement gifting penetration, 2018 (by demographic & male/female) & 2017
Educational achievement gifting penetration, 2018 (by demographic & male/female) & 2017
Passing driving test gifting penetration, 2018 (by demographic & male/female) & 2017
New home gifting penetration, 2018 (by demographic & male/female) & 2017
New job gifting penetration, 2018 (by demographic & male/female) & 2017
Other life achievement occasions gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - life achievement, & average spend per recipient, 2018
Products purchased - life achievement, 2018
Consumers using each channel for purchasing life achievement gifts, 2018 (browsed and purchased)
Consumers using each device for life achievement gifting, 2018 (browsed and purchased)
Fulfilment options for life achievement gift purchases made online, 2018
Research undertaken - life achievement, 2018
What's driving retailer selection - retirement/leaving, 2018
Retirement/leaving gifting penetration, 2018 (by demographic & male/female) & 2017
Leaving do gifting penetration, 2018 (by demographic & male/female) & 2017
Retirement gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - retirement/leaving, & average spend per recipient, 2018
Products purchased - retirement/leaving, 2018
Consumers using each channel for purchasing retirement/leaving gifts, 2018 (browsed and purchased)
Consumers using each device for retirement/leaving gifting, 2018 (browsed and purchased)
Fulfilment options for retirement/leaving gift purchases made online, 2018
Research undertaken -retirement/leaving, 2018
What's driving retailer selection - gratitude/sympathy, 2018
Gratitude/sympathy gifting penetration, 2018 (by demographic & male/female) & 2017
Thank you gifting penetration, 2018 (by demographic & male/female) & 2017
End of year teacher gifting penetration, 2018 (by demographic & male/female) & 2017
Get well soon gifting penetration, 2018 (by demographic & male/female) & 2017
Sympathy/condolences gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - gratitude/sympathy, & average spend per recipient, 2018
Products purchased - gratitude/sympathy, 2018
Consumers using each channel for purchasing gratitude/sympathy gifts, 2018 (browsed and purchased)
Consumers using each device for gratitude/sympathy gifting, 2018 (browsed and purchased)
Fulfilment options for gratitude/sympathy gift purchases made online, 2018
Research undertaken -gratitude/sympathy, 2018
What's driving retailer selection - spontaneous gifting, 2018
Spontaneous gifting penetration, 2018 (by demographic & male/female) & 2017
Gift recipients - spontaneous gifting, & average spend per recipient, 2018
Products purchased - spontaneous gifting, 2018
Consumers using each channel for purchasing spontaneous gifts, 2018 (browsed and purchased)
Consumers using each device for spontaneous gifting , 2018 (browsed and purchased)
Fulfilment options for spontaneous gifting gift purchases made online, 2018
Research undertaken -spontaneous gifting, 2018

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