Virtual & Augmented Reality in Retail - Thematic Research
There is a growing consensus in the IT industry that computer-generated Alternative Reality has the potential to become the next big computing platform. Alternative Reality - which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) - could become the next big computing platform.
In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, with several consumer VR headsets launching at that time to help drive this, and it was a banner year for mobile AR application programming interface (API) frameworks. Over the next five years, VR/AR apps will transform numerous industries from e-commerce to social media to publishing to manufacturing design, increasing productivity and creating new ways of working, playing, and shopping. AR is likely to revolutionize specific vertical industries within the enterprise market in the near future, while VR depends on the apps in development.
VR/AR retail applications are not new, with many retailers using them over the last seven years. They can help bridge the gap between the physical item and the context it will be used in, therefore instilling confidence in the user to buy items.
Many of these implementations have been more about marketing than actually helping the retail process itself, and many have been impressive in what they purport to do, but much less impressive in execution. Magic mirrors, using large in-store displays to show a customer how clothes would look on them without having to put the physical garment on, have been popular, and improvements are ongoing in ensuring a realistic drape and movement of the item, as well as representation of its color, reflectiveness and texture.
The report Virtual & Augmented Reality in Retail - Thematic Research, is built on a unique thematic methodologyfor valuing Technology, Telecom, Media and Retail companies based on their relative strength in the big investment themes that are impacting their industry. The report is Multi-Theme report, covering all stocks, all sectors and all themes, giving readers a strong sense of how everything fits together, how conflicting themes might interact with one another and the ability to identify which companies are best placed to succeed in a future filled with multiple disruptive threats.
Companies Mentioned: Wayfair, Walmart, Vuzix, Vayyar, Unity, Tencent, Technologies, Target, Sony, Samsung, Razer, Precision, OTOY, ODG, Nvidia, NextVR, MindMaze, Microsoft, Meta, Magic Leap, Lowe’s, Leap Motion, Largan, JD.com, Jaunt, Intel, Insta360, Improbable, IKEA, HTC, Himax, Facebook, eBay, Blippar, Avegant, Atheer Labs, Apple, ANTVR, Amazon, Alphabet, Alibaba
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