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Vietnam Beer and Cider Market Insights 2017

Vietnam Beer and Cider Market Insights 2017


GlobalData’s Vietnam Beer and Cider Market Insights 2017 report provides a complete overview of the Vietnam beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.


Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Vietnam beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Vietnam beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

  • Executive Summary
    • Vietnam continued to perform positively, though at a suppressed rate to the previous year
  • Market Context
    • Vietnam continued to perform positively, though at a suppressed rate to the previous year
    • All Commercial Beverages forecast ongoing growth for 2017
      • Table Vietnam All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Beer represented 95% of total Alcoholic Beverages consumption
      • Table Market Share, 2016 Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • LPA consumption was represented almost entirely by Beer
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • The Beer market remained almost entirely in the hands of key Lager brands
    • Discount Beer continued to decline as consumers turned towards more attractive Premium and Superpremium products
    • Over 99% of all Beer products were positioned in the Lager segment
    • Strong Beer outperformed the regular segment, though consumption remained small
    • There was almost no innovation in terms of flavor, with consumers preferring unflavored, traditional products
  • Brands and Private Label
    • Tiger steamed ahead in Premium while the top spot in Mainstream was hotly contested
    • Almost all products were Lager in 2016, though smaller segments achieved strong growth
    • There was little variation in terms of strength, with all products either regular strength or strong
    • Almost three quarters of the market was represented by National products, though International Tiger outperformed the market
    • Most brands performed positively in 2016 as the economy continued to expand
    • Beer Private Label Penetration
  • Market Share by Brewer
    • All brewers expanded in 2016, maintaining relative positioning in the market
    • Outside the two market giants, other players typically had a limited offering, producing niche products
  • Packaging Trends
    • Beer packaging lacked diversity as major brands favored small can packaging
    • New packaging designs were coupled with strong promotional marketing to achieve greater impact
  • Channel and Pricing Trends
    • The On-Premise channel represented the vast majority of Beer consumption due to the strong social drinking culture in Vietnam
    • Beer Price Segment by Volume
    • Superpremium prices were several times that of all other segments in both Off- and On-Premise outlets
    • On-Premise outlets were the focus of major brands and smaller brewers alike
  • Marketing and Innovation
    • Leading brewers invested heavily in high profile events, particularly targeting the large young consumer base
    • Several new products entered the market in 2016 as consumption was sufficient to support new entrants
  • Outlook
    • Additional opportunities expected to Beer manufacturers
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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