United States (US) - The Future of Foodservice to 2020
United States is the world’s largest economy and has recovered well following the global recession in 2008. Despite some large economic disparities, rising disposable incomes and consumer confidence are giving consumers the ability and impetus to enjoy foodservice more often. Uncertainty concerning the US current government, the economic slowdown in China and the state of the Eurozone exists, but the effect of this has been negligible. As a result, the foodservice market is experiencing a resurgence of optimism, opening the door for greater innovation and experimentation, as consumers grow less cautious.
Quick Service Restaurants (QSR) channel is forecast to continue experiencing the strong growth which has helped its value grow to nearly a third of the total profit sector. Its proposition of reasonably priced, convenient food continues to resonate with increasingly time-pressed customers, who believe that convenient food can and should also be healthy and tasty.
Future for operators in the channel will involve careful navigation of an increasingly muddied restaurant sector, where the lines between Full Service Restaurants (FSR) and Quick Service Restaurants (QSR) are becoming ill-defined. They will also face competition from an increasingly crowded and saturated coffee and tea market, with key players such as Starbucks looking towards expanding its food offerings to diversify growth drivers.
Full Service Restaurants (FSR) channel in the US will continue to experience the strong and stable value growth that is has enjoyed since 2013. Transaction numbers and average transaction prices will continue to raise, in line with US consumers’ growing financial confidence. Full Service Restaurants (FSR) operators that invest in technology to streamline operation and optimize efficiency will also be better able to compete with fast-casual rivals on convenience and service.
Operators in the coffee and tea shop channel will also continue to face fierce competition from Quick Service Restaurants (QSR) operators such as McDonald’s. The fast-food giant’s affordable hot beverage offerings and hugely successful ‘all-day’ breakfast have helped lure growing numbers of new consumers through the door.
The report United States (US) - The Future of Foodservice to 2020 provides extensive insight and analysis of the US Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
In depth, this report provides the following analysis -
Overview of the US macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the US foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within the US foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the US population.
Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the US foodservice market.
Companies mentioned in this report: Applebee's, Bahama Breeze, Baskin-Robbins, BJ's Restaurants, Buffalo Wild Wings, Burger King, Carraba's Italian Grill, Chick-Fil-A, Chili's, Chipotle, Dunkin' Donuts, Eddie V's, Hooters, IHOP, KFC, Krispy Kreme, Long Horn Steakhouse, Maggiano's, McDonald's, Olive Garden, Outback Steakhouse, Panera Bread, Pizza Hut, Red Lobster, Red Robin, Season 52, Starbucks, Subway, Taco Bell, The Capital Grill, The Cheesecake Factory, Tilted Kilt, Tim Hortons, Twin Peaks, Wendy's, Yard House.
Mature chains in both the QSR and FSR channels will be increasingly pressed to refocus and modernize their brands to withstand the rising popularity of ‘fresh’, high quality and good value fast-casual outlets. Operators will also need to work harder to capitalize on consumers looking to engage with their favorite brands on social media.
Accelerated growth in takeaway transactions across restaurant channels will continue to be driven by consumer trends towards “ultra-convenience”, the breakdown of traditional meal times, and evolving family dynamics.
The currently under-developed pub, club and bar channel is forecast to see the strongest value growth to 2020, driven by rising disposable incomes and financial confidence among consumers and by the country's ongoing “craft beer revolution”.
Reasons to buy
Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the US foodservice market.