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United States of America Beer and Cider Market Insights 2017

United States of America Beer and Cider Market Insights 2017

Summary

GlobalData’s United States of America Beer and Cider Market Insights 2017 report provides a complete overview of the United States of America beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the United States of America beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the United States of America beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Competition remained strong among key brewers as state-wide laws encouraged a shift in consumer demands
  • Market Context
    • The US economy enjoyed relative stability as GDP and CPI flourished
    • Soft and alcoholic drinks are expected to drive growth in all commercial beverages
      • Table United States of America All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Cider sales plunged as beer volumes stabilized
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Beer retained pure alcohol market lead
      • Table Alcoholic Beverages Litres of Pure Alcohol (LPA) Volume & Growth by Category, 2015-16
    • 'Hyperlocal' consumption dominated the US market as cost effective products declined in popularity
    • Discount and mainstream volumes plunged as premium and superpremium brands flourished
    • Flavored beer volumes deteriorated in light of ale and lager demand
    • Regular strength beer enjoyed growth as other alcoholic strengths endured significant volume losses
    • Craft beer buoyed the market as brewers failed to meet widespread consumer expectations
    • Lime flavors endured further losses as tomato flavored beer products thrived
    • Mainstream brands endured devastating losses as premium and superpremium brands enjoyed relative success
    • Strong and regular strength ciders failed to sustain market growth
    • International brands performed well in spite of total cider losses
    • Traditional apple flavors fell out of favor as berry flavors flourished
  • Brands and Private Label
    • Premium and superpremium sales outperformed discount and mainstream volumes
    • Lager remained stable despite flavored and wheat beer losses
    • Strong beers suffered unprecedented declines, the move away from no/low alcohol beers continued
    • International brands performed well within the US market as national brands endured significant volume losses
    • Lager and ale buoyed the US beer market as discount and mainstream brand volumes plummeted
    • Beer Private Label Penetration
    • Mainstream brands endured significant volume losses as the superpremium segment continued to thrive
    • Strong and regular strength ciders endured lackluster performances
    • Superpremium expansion failed to curb strong and regular strength cider losses
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Anheuser-Busch and MillerCoors endured further losses
    • Crown Imports remained the only Top 5 brewer to enjoy market growth as Heineken USA and Pabst floundered
    • Boston Beer Co. suffered devastating losses as Heineken USA enjoyed significant growth
    • Vermont Hard Cider Company and MillerCoors endured volume declines as Anheuser-Busch sales flourished
  • Packaging Trends
    • Metal cans further enhanced market share as 35.5cl packs dominated pack size trends
    • Glass bottle declines influenced by legacy beer losses
    • 35.5cl packs dominated the market as glass bottles lost share to metal packaging
    • Kegs performed well as brewers experimented with mini-can and multi-pack formats
  • Channel and Pricing Trends
    • Off-premise consumption experienced stagnant growth as QSRs continued to flourish
    • Beer Price Segment by Volume
    • Price increases continued to influence all sub-channels
    • Off-premise channels continued to account for the highest levels of consumption in spite of poor growth
    • On and off-premise channels experienced substantial slowdown in growth
    • Cider Price Segment by Volume
    • Average prices rose across all sub-channels within the cider market
    • Off-premise channels continued to dominate consumption trends
  • Marketing and Innovation
    • Colt 45 and Bud Light campaigns failed to inspire brand growth, while Corona's 'this is living' campaign proved to be a consumer hit
    • Brand revamps proved attractive as Stella Cidre and Tecate sales rocketed
  • Outlook
    • Craft beers are set to stagnate while brewpubs and metal cans are expected to dominate the 2017 market
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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