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United Kingdom Beer and Cider Market Insights 2017

United Kingdom Beer and Cider Market Insights 2017

Summary

GlobalData’s United Kingdom Beer and Cider Market Insights 2017 report provides a complete overview of the United Kingdom beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the United Kingdom beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the United Kingdom beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Beer and cider sales remained stable as the Brexit referendum took effect
  • Market Context
    • The economy remained relatively stable in spite of Brexit-induced adversity
    • Mixed performances forecast for All Commercial Beverages in 2017
      • Table United Kingdom All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Poor weather hindered beer and cider growth as spirits fostered further alcohol consumption
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Health conscious consumers demanded quality beer products
    • Premium and superpremium volumes flourished as discount and mainstream brands failed to inspire growth
    • Lager volumes remained stable in the midst of ale, flavored beer and stout losses
    • No alcohol beers thrived while regular strength volumes remained stable in the midst of strong and low alcohol beer declines
    • Brexit and brand innovation dominated market trends
    • Spirit based flavor volumes soared as lemon flavors endured further losses
    • Premium brands thrived as discount and superpremium volumes plunged
    • Apple continued to dominate the market despite struggling to find growth
    • Premiumization swept the market as innovations flourished
    • Berry flavored brands outpaced traditional apple cider volumes
  • Brands and Private Label
    • Discount and mainstream volumes plummeted as premium and superpremium brands flourished
    • Lager volumes remained relatively stable as ale, stout and flavored beers endured devastating losses
    • No alcohol volumes skyrocketed in light of strong and low alcohol strength declines
    • National and international brand volumes maintained stable growth
    • No alcohol beers buoyed the market as lager struggled to encourage volume growth
    • Beer Private Label Penetration
    • Premium brands thrived and mainstream volumes remained stable as discount and superpremium brands declined in popularity
    • Apple cider led by strength of Strongbow, while flavored cider was driven by Kopparberg and Strongbow Dark
    • Regular strength cider flourished as strong cider lost volume
    • While national brands maintained stable growth, international brands recovered volume
    • Regular strength brands buoyed cider performance while premium products gripped the market
    • Cider Private Label Penetration
  • Market Share by Brewer
    • Heineken UK and Molson Coors Brewers UK successfully recovered volume
    • A-BInBev UK garnered market share from Carlsberg UK as Diageo, Great Britain suffered significant volume losses
    • Heineken UK and Aston Manor Brewery encouraged further growth
    • Kopparberg and Thatchers brands thrived as C&C Group struggled to stem volume losses
  • Packaging Trends
    • Metal kegs reigned supreme as key pack sizes fluctuated based on pack type
    • Innovations in printing encouraged metal can growth as multi-packs seized control of the market
    • Metal cans garnered further market share as the demand for glass bottles declined
    • Key brands were subject to pack redesign
  • Channel and Pricing Trends
    • Off-premise consumption increased as on-premise values fell
    • Beer Price Segment by Volume
    • Premium products encouraged on-premise price increase
    • Off-premise consumption went from strength to strength as on-premise footfall declined
    • On-premise channels encouraged value growth as off-premise channels endured volume losses
    • Cider Price Segment by Volume
    • Cider channels enjoyed a considerable rise in average prices
    • Rationalization hindered off-premise sales as on-premise consumption flourished
  • Marketing and Innovation
    • Televised marketing campaigns enjoyed varied success as Budweiser's drink-driving campaign fueled consumer demand
    • Specialty beers swept the market, while brewers encouraged brand growth with onpremise marketing initiatives
  • Outlook
    • More brands will be culled as innovation drives the market
    • he key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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