UK Valentine's Day 2020

UK Valentine's Day 2020

Summary

UK Valentine's Day 2020 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Valentine's Day. The report analyses the major players, the main trends, and consumer attitudes.

Total spend on Valentine’s Day is forecast to have remained flat versus 2019 as the importance of Valentine’s Day is waning. The percentage of consumers that spent on the occasion fell by 0.7 ppts, with fewer spending on both retail and leisure as they cut back on unnecessary purchases.

Scope

  • Tesco and Marks & Spencer’s special meal deals boost their ratings as the top grocers as they benefitted from an increasing number of consumers purchasing special Valentine’s Day meal deals from supermarkets.
  • The percentage of Valentine’s Day shoppers purchasing food & drink for the occasion fell from 38.5% in 2019 to 37.9% in 2020, despite the proportion of purchases made on impulse rising.
  • The number of Valentine’s Day shoppers giving a greetings card declined by 6.5 ppts this year versus 2019, driven by younger generations.
Reasons to Buy
  • Use our in-depth consumer insight to learn which areas within Valentine's Day are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to purchase from a retailer, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for Valentine's Day in order to understand how to appeal shoppers and maximise market share.


  • The key findings
  • Trend insight - stores
  • Trend insight - online
  • Consumer attitudes
    • Key findings
    • Buying dynamics
    • Financial wellbeing
    • Valentine's Day spending
    • Financing spending
    • Valentine's Day spending
    • Who shoppers bought for
    • Valentine's Day activities
    • Valentine's Day statements
    • Retailer selection
    • Retailer ratings - grocers
      • Table Retailer ratings across key measures - grocers
    • Retailer ratings - non-food retailers
      • Table Retailer ratings across key measures - non-food retailers
    • Meal choices
  • Food & drink
    • Key findings
    • Retailer selection
    • Channel usage
    • Store usage
    • Device usage
    • Fulfilment
    • Retailer used
    • Spending
    • Buying dynamics
  • Gifts
    • Key findings
    • Store selection
    • Channel usage
    • Store usage
    • Device usage
    • Fulfilment
    • Average spend
    • Retailer used
    • Buying dynamics
  • Cards & gift wrap
    • Key findings
    • Retailer selection
    • Channel usage
    • Store usage
    • Device usage
    • Fulfilment
    • Retailer used
    • Buying dynamics
  • Technical appendix
    • Technical details: Consumer survey work

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