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UK Supermalls, 2018-2023

UK Supermalls, 2018-2023

Summary

Supermalls will outperform offline retail growth over the next five years with spend in the location increasing by 7.0% versus 6.7% for total offline spend and 4.2% for non-food sectors. Destination appeal will ensure supermalls’ growth is resilient as spend is diverted away from town centres.

With clothing & footwear driving 59.1% of supermalls spend in 2018, the location plays a vital role for retailers operating in the sector, driving over 10% of spend on the product category. Despite this, supermalls’ share of the sector is on course to decline out to 2023 as online spend continues to rise. Retailers must offer stand out service instore and take inspiration from the convenience of the online shopping journey, to bolster supermalls sales.

39.8% of 16-24 year olds and 37.5% of 25-34 year olds have visited a supermall in the past 12 months - the two highest penetrations as the percentage of those visiting decreases with age. In order to ensure supermalls remain appealing for young consumers, it is essential that the retail and leisure offer is frequently refreshed with new and exciting brands being added to give shoppers more reasons to visit.

The report UK Supermalls, 2018-2023, offers a comprehensive insight into the consumer and market dynamics of the supermalls channel. The report analyses the market, which retailers consumers purchase from and consumer attitudes of the location.

Companies mentioned: Primark, Boots, Superdrug, Collect+, Doddle, John Lewis, H&M, River Island, Debenhams, House of Fraser, JD Sports, Sports Direct, Nike, Schuh, New Look, Clarks, Argos, Wilko, TK Maxx, B&M, Mamas & Papas, Marks & Spencer, Next, Body Shop, Lush, The Fragrance Shop, Bodycare, Holland & Barrett, The Perfume Shop, Intu, Westfield

Scope

  • Retailer investment will ensure clothing & footwear remains the prevalent sector as players such as Primark and H&M update and open key stores.
  • Primark is the most visited retailer for clothing & footwear as its large, destination stores appeal to a broad audience.
  • The variety of retailers, leisure and food services drives the appeal of supermalls as 45.3% of visitors prefer supermalls over other locations because of the wide choice of retailers.
Reasons to buy
  • Use our in-depth market insight to understand why supermalls will outperform offline growth in the next five years, to help you decide which store locations to prioritise
  • Understand which consumers are more likely to shop at supermalls at which retailers, and their shopping journeys, to enable you to tailor supermall store ranges.


WHAT PEOPLE BUY
Headlines
Definition
Key developments
Comparison table of supermalls
Overall channel size
Sector summary
WHO PEOPLE SHOP WITH
Sectors visited: Clothing
Sectors visited: Electricals
Sectors visited: Footwear
Sectors visited: Furniture & floorcoverings
Sectors visited: Health & beauty
Sectors visited: Homewares
HOW AND WHY PEOPLE SHOP
Who visits
Headlines
Who visits: penetration
Who visits: profile
Who visits: frequent visitor penetration
The shopper journey
Sectors visited and purchased
Shopping habits
Retail versus leisure
Shopper motivations
METHODOLOGY
What is included
List of Tables
Comparison table of supermalls, 2018
Overall supermalls: sector expenditure and sector penetration, 2013, 2018e and 2023e
Overall supermalls: share of overall sector sales, 2013, 2018e and 2023e
Overall supermalls: share of offline sector sales, 2013, 2018e and 2023e
Sectors visited and purchased in supermalls and conversion, 2018
List of Figures
Key developments in the supermalls market, 2017 - 2023
Overall supermalls: size of the market, 2013 - 2023e
Overall supermalls: growth rates and LFL growth rates versus total retail sales, 2013 - 2023e
Overall supermalls: non-food growth rates versus non-food total retail sales, 2013 - 2023e
Overall supermalls: growth rates versus total offline retail sales, 2013 - 2023e
Overall supermalls: non-food growth rates versus offline non-food retail sales, 2013 - 2023e
Supermalls' share of total retail and offline retail, 2013, 2018e and 2023e
Non-food in supermalls' share of non-food total retail and non-food offline retail, 2013, 2018e and 2023e
Supermalls sector penetration, 2018e
Sector growth 2018e - 2023e
Top 10 clothing retailers visited in supermalls, 2018
Top 10 electricals retailers visited in supermalls, 2018
Top 10 footwear retailers visited in supermalls, 2018
Top 10 furniture & floorcoverings retailers visited in supermalls, 2018
Top 10 health & beauty retailers visited in supermalls, 2018
Top 10 homewares retailers visited in supermalls, 2018
Penetration of consumers who visited a supermall in the past 12 months, overall and by demographic, 2018
Profile of a supermall visitor, by demographic, 2018
Penetration of frequent supermall visitors, overall and by demographic, 2018
Frequency of visits to key locations, 2018
Travel time to key locations, 2018
Method of travel to supermalls, 2018
Retail and leisure facilities used in supermalls and average time spent on each activity, 2018
Leisure facilities used in supermalls, 2018
Time spent in supermalls and percentage of visitors who used leisure facilities, 2018
Reasons for preferring supermalls over other shopping locations, 2018
Supermall visitor preferences, 2018
Reasons for not visiting supermalls, 2018
Reasons for not purchasing in a supermall, 2018

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