The UK Sports Market 2017 - 2022
UK sports market is forecast to reach £10.6bn in 2022, up from £9.0bn in 2017. The health & wellness trend combined with consumers transferring spend to leisure activities will ensure the market outperforms non-food retail - up 17.8% over the next five years versus 11.2% for non-food.
Sports clothing & footwear makes up 55.7% of the market in 2017, and is forecast to reach 56.9% in 2022 as continued demand for athleisure ranges supports volume growth. However, inflation will encourage consumers to extend replacement cycles of non-sportswear items, while greater accessibility of sports equipment at the likes of Amazon will limit spend per head among sports amateurs and new participants.
Consumers aged between 16 and 44 have purchased more sportswear in 2017 compared to 2016, with the biggest increase seen among the 16-24s, where penetration grew 4.4ppts to 24.6%. Adoption of healthier lifestyles and greater uptake in cheap gym memberships and group workout activities, combined with the athleisure trend seeing consumers wear sportswear as casualwear has driven shopper penetration.
In 2017 and 2018 price inflation combined with weak consumer confidence and squeezed disposable incomes will cause more subdued volume growth in sports equipment. However, in contrast sales growth in the sportswear and bicycles segments are forecast to outperform, up 6.4% and 8.7% respectively in 2017. The continued shift in consumers prioritizing spend on leisure, entertainment, health and wellness over core retail sectors benefits on-trend sports and activities with limited overhead costs, so sportswear and cycling retailers are uniquely placed to take advantage of this change in spending behavior.
The report The UK Sports Market 2017 - 2022 offers comprehensive insight and analysis of the sportswear, bicycles and sports equipment market, the major players, the main trends, and consumer attitudes. Furthermore, it provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts to 2022, retailer profiles, retailer market shares and consumer shopping habits and spending motivations. Product categories covered in the report include: sports clothing, sports footwear, bicycles, golf, fitness equipment, camping, fishing, balls, skates, water sports, rackets and other sports.
Companies mentioned in this report: Sports Direct, JD Sports, Lululemon, Sweaty Betty, Halfords, Mountain Warehouse, Evans Cycles, Argos, Wiggle, Chain Reaction Cycles, Amazon, Decathlon, Trespass, ASOS, Nike, Adidas, Tesco, Primark, H&M, Topshop, TK Maxx, Matalan, New Look, Under Armour, Asda, Go Outdoors, Cotswold Outdoors, American Golf.
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