UK Personal Lines Insurance: Distribution and Marketing 2018
This report explores customer purchasing behavior and how consumer preferences are changing over time. It uncovers the differences, expected market share, key insurance brands, and footprint by product that each key distribution channel accounts for. The report also provides a forecast on how the personal lines distribution split will evolve over the next few years and looks into the key trends and new propositions that may drive this.
Purchasing preferences across all lines of personal insurance indicate that customers continue to purchase via the direct channel more than any other. The channel holds a 44.1% share of the personal lines market following a 2.7 percentage point increase in 2017, and is particularly strong in private motor, the largest line by written premiums, where it holds a 60.1% share. The broker channel also saw an increase in its share, as the affinity, bank, and other categories saw declines. Looking at comparison sites, Compare the Market led the big four in all personal lines, holding a share of over 40% in all four lines despite a sizable advertising push from Confused.com in recent years.
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