UK Living Room Furniture 2019
Summary
The UK Living Room Furniture 2019, report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following:
the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- Living room furniture is set to recover in 2019 after a tough 2018, when weak consumer confidence and spending power discouraged shoppers from making big ticket purchases, especially within upholstery.
- Previous declines in upholstery were counterbalanced to an extent by growth within other living room furniture, especially storage as shoppers aimed to make their homes more organised, with it being cited as the third largest purchase motivator.
- Among the retailers, IKEA and Sofology have been the main winners with the latter benefitting from its increased buying scale since being acquired by DFS.
- The winners over the next five years will be the retailers which better integrate online with its physical stores as the customer decision journey becomes increasingly multichannel.
Reasons to buy- Discover how the customer purchasing journey for living room furniture has evolved and what steps need to be taken for retailers to capitalise on these changes.
- Identify areas where the leading living room furniture specialists are struggling
- Detect what areas have become more important to living room furniture shoppers and what encourages them to purchase in the first place.
- ISSUES AND STRATEGIES
- Main issues in living room furniture:
- The Marie Kondo effect is driving demand for storage
- Use of new technology is changing how customers shop
- Amazon enters the market launching its own-brand furniture in 2019
- Stores remain important when buying living room furniture
- THE MARKET
- The sector at a glance
- Overall sector size and growth
- Sector size and growth: Armchairs & Settees
- Sector size and growth: Suites
- Sector size and growth: Modular Sofas
- Sector size and growth: Sofabeds
- Sector size and growth: Pouffees and Footstools
- Sector size and growth: Storage
- Sector size and growth: Living room tables
- Sector size and growth: Other living room seating
- Online dynamics
- Channels of distribution
- THE RETAILERS
- Retailer prospects
- Market shares
- Retailer profiles
- DFS
- IKEA
- ScS
- Sofology
- Oak Furniture Land
- Harveys
- Made.com
- THE CONSUMER
- Headlines
- Net agreement statements
- Research process
- Penetration and profiles
- Average spend
- Purchase motivation
- Price/ quality concerns
- Retailer usage
- Considered and used conversion
- Channel usage
- Drivers of retailer choice
- METHODOLOGY
- What is included
- Market sizing
- List of Tables
- Category growth and size by sub-category, 2018-20e
- Channels of distribution, 2018e and 2023e
- Table of key comparatives for top five retailers, financial year ending 2018
- Penetration by product, 2018
- Average spend by subcategory
- Average spend by product
- Room purchased for overall living room furniture, 2018
- Retailer usage by subcategory, 2018
- Retailer usage by demographics, 2018
- Considered, used and conversion for overall living room furniture, 2018
- Channel usage for overall living room furniture, 2018
- Channel usage for upholstery, 2018
- Channel usage for living room storage, 2018
- Channel usage for other living room furniture, 2018
- Drivers of retailer choice
- Drivers of retailer choice by customer, 2018
- Online fulfilment for living room furniture, 2018
- List of Figures
- Market size - total market, 2018-24e
- Market growth - total market, 2018-24e
- Market volume growth - total market, 2018-24e
- Market inflation growth - total market, 2018-24e
- Market size - Armchairs & Settees, 2018-24e
- Market growth - Armchairs & Settees, 2018-24e
- Market size - Suites, 2018-24e
- Market growth - Suites, 2018-24e
- Market size - Modular Sofas, 2018-24e
- Market growth - Modular Sofas, 2018-24e
- Market size - Sofabeds, 2018-24e
- Market growth - Sofabeds, 2018-24e
- Market size - Pouffees and Footstools, 2018-24e
- Market growth - Pouffees and Footstools, 2018-24e
- Market size - Storage, 2018-24e
- Market growth - Storage, 2018-24e
- Market size - Living room tables, 2018-24e
- Market growth - Living room tables, 2018-24e
- Market size - Other living room seating, 2018-24e
- Market growth - Other living room seating, 2018-24e
- Category growth and size by sub-category, 2018-20e
- Online market size and penetration, 2018-24e
- Online and offline market growth, 2018-24e
- Channels of distribution, 2018e and 2023e
- Top 10 living room furniture retailers, 2018e
- Change in share among top 10 living room furniture retailers on 2018
- living room furniture market share for DFS, 2016-18e
- Retailer demographics for DFS, 2018
- Customer share overall by category for DFS, 2018
- living room furniture market share for IKEA, 2016-18e
- Retailer demographics for IKEA, 2018
- Customer share overall by category for IKEA, 2018
- living room furniture market share for ScS, 2016-18e
- Retailer demographics for ScS, 2018
- Customer share overall by category for ScS, 2020
- living room furniture market share for Sofology, 2016-18e
- Retailer demographics for Sofology, 2018
- Customer share overall by category for Sofology, 2018
- living room furniture market share for Oak Furniture Land, 2016-18e
- Retailer demographics for Oak Furniture Land, 2018
- Customer share overall by category for Oak Furniture Land, 2018
- Overall penetration for living room furniture, 2018
- Profile by demographic for living room furniture, 2018
- Penetration by region for living room furniture, 2018
- Overall penetration for armchairs and settees, 2018
- Profile by demographic for armchairs and settees, 2018
- Penetration by region for armchairs and settees, 2018
- Overall penetration for suites, 2018
- Profile by demographic for suites, 2018
- Penetration by region for suites, 2018
- Overall penetration for seating, 2018
- Profile by demographic for seating, 2018
- Penetration by region for seating, 2018
- Overall penetration for tables, 2018
- Profile by demographic for tables, 2018
- Penetration by region for tables, 2018
- Overall penetration for storage, 2018
- Profile by demographic for storage, 2018
- Penetration by region for storage, 2018
- Materials of upholstered furniture purchased
- Net agreement statements, 2018
- Research process for living room furniture, 2018
- Time spent on research process for living room furniture, 2018
- What did customers research when buying living room furniture, 2018
- Purchase motivation for overall living room furniture and subcategory, 2018
- Factors of importance when buying living room furniture, 2018
- Price/ quality concerns by living room furniture subcategories, 2018
- Average spend by product subcategory, 2018
- What consumers used their living rooms for?, 2018
- Retailer usage for overall living room furniture, 2018
- Retailer usage for each living room furniture subcategory, 2018
- Visited to used conversion rates, 2018
- Retailer usage by demographic for overall living room furniture, 2018
- Drivers of retailer choice, 2018
- Drivers by retailer, 2018
- Customer satisfaction among the leading living room furniture specialists, 2018
- Channel usage for overall living room furniture when researching, 2018
- Channel usage for overall living room furniture when purchasing, 2018
- Online fulfilment for living room furniture, 2018