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The UK Homewares Market 2018 - 2023

The UK Homewares Market 2018 - 2023

Summary

The UK Homewares Market 2018 - 2023, report offers a comprehensive insight into the homeswares market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It covers five different homewares sub-sectors and provides forecasts to 2023.

Adverse weather conditions hit homewares sales in the first half of 2018 impacting overall growth. Demand for homewares is expected to increase as housing transactions pick up from 2019. Lighting’s stronger link to the housing market compared to other categories means that it will grow faster than other categories over the next five years. Decorative - which is a very discretionary category - will have the slowest growth of all subcategories as consumers cut back on non-essential spending.

Scope

  • By 2023 general merchandise will overtake homewares specialists and become the leading channel for homewares with 28.1% of the market.
  • Kitchenware is the most shopped for category. Growth in kitchenware is largely driven by the health and wellness trend creating a greater interest in cooking from scratch.
  • A fast fashion attitude to homewares among retailers and influencers is leading younger shoppers to purchasing homewares more frequently with 60% of 16-24 year olds and 70% of 25-34 year olds purchasing homewares at least every 7-9 months.
Reasons to buy
  • See which areas your customers deem the most important and understand how you perform in these areas to benchmark performance and identify weak points.
  • Gain a better understanding of the challenges facing department stores, including the how the growth of value general merchandisers, and online players such as Amazon pose a threat.
  • Understand market drivers and inhibitors, as well as retailer strategies for success.


THE HOT ISSUES
Market drivers and inhibitors in homewares
Main issues in gardening
Sainsbury’s creating a general merchandise powerhouse
Department stores at risk of becoming irrelevant in homewares
Amazon gaining market share but still has limitations
Value retailers continue their assault in home
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Overall sector size
Overall sector growth
Category dynamics: textiles
Category dynamics: kitchen & dining
Category dynamics: household
Category dynamics: decorative
Category dynamics: lighting
Online dynamics
Spend per head
WHERE PEOPLE SHOP
Headlines
Channels of distribution
Market shares
Anticipated changes in share
Five year market shares
Comparative metrics
Visited and purchased retailers
Retailer profiles:
B&M
Dunelm
IKEA
John Lewis
The Range
Retailers of note:
Home Bargains
Amazon
ASDA
Marks and Spencer
Matalan
Competitor dynamics
HOW PEOPLE SHOP
Headlines
Who shops and where they are located
What people purchase
Channels used by consumers
Online fulfilment
Frequency of shopping
WHY PEOPLE SHOP
What's important when purchasing
METHODOLOGY
What is included
Market sizing
List of Tables
The sector at a glance
Spend per head
Channels of distrubution
Anticipated changes in share
Five year market shares
Comparative metrics for Homewares retailers
Comparative retailer overlaps
Channel usage by demographics
List of Figures
Overall homewares category growth, 2018-2013
Overall Homewares: Size of the market, 2013 - 2023e
Overall Homewares: growth rates, 2013-2023
Homewares sub-categories size & growth (textiles)
Homewares sub-categories size & growth (kitchen & dining)
Homewares sub-categories size & growth (household)
Homewares sub-categories size & growth (decorative)
Homewares sub-categories size & growth (lighting)
Online penetration for the homewares sector
Online size and growth rates
Spend per head Homewares
Homewares channels of distrubution, 2018-2023
Market shares of top 10 Homewares retailers, 2017, 2018
Top 10 most visited Homewares retailers, 2017, 2018
Top 10 most purchased from Homewares retailers, 2017, 2018
B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
B&M: Homewares market share, 2013-2018e
Dunelm: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Dunelm: Homewares market share, 2013-2018e
IKEA: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
IKEA: Homewares market share, 2013-2018e
John Lewis: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
John Lewis: Homewares market share, 2013-2018e
The Range: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
The Range: Homewares market share, 2013-2018e
Shopper penetration by demographic for Homewares, 2018
Penetration for Homewares sub-categories, 2018
Shopper profile by demographic for Homewares, 2018
Online penetration for Homewares 2013-2023e
Online fufilment for Homewares, 2018
Frequency of Homewares purchases by demographic, 2018
What's important when important when purchasing Homewares, 2017, 2018
What's important when important when purchasing Homewares by gender, 2017, 2018

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