The UK Homewares Market 2018 - 2023
Summary
The UK Homewares Market 2018 - 2023, report offers a comprehensive insight into the homeswares market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It covers five different homewares sub-sectors and provides forecasts to 2023.
Adverse weather conditions hit homewares sales in the first half of 2018 impacting overall growth. Demand for homewares is expected to increase as housing transactions pick up from 2019. Lighting’s stronger link to the housing market compared to other categories means that it will grow faster than other categories over the next five years. Decorative - which is a very discretionary category - will have the slowest growth of all subcategories as consumers cut back on non-essential spending.
Scope
- By 2023 general merchandise will overtake homewares specialists and become the leading channel for homewares with 28.1% of the market.
- Kitchenware is the most shopped for category. Growth in kitchenware is largely driven by the health and wellness trend creating a greater interest in cooking from scratch.
- A fast fashion attitude to homewares among retailers and influencers is leading younger shoppers to purchasing homewares more frequently with 60% of 16-24 year olds and 70% of 25-34 year olds purchasing homewares at least every 7-9 months.
Reasons to buy- See which areas your customers deem the most important and understand how you perform in these areas to benchmark performance and identify weak points.
- Gain a better understanding of the challenges facing department stores, including the how the growth of value general merchandisers, and online players such as Amazon pose a threat.
- Understand market drivers and inhibitors, as well as retailer strategies for success.
- THE HOT ISSUES
- Market drivers and inhibitors in homewares
- Main issues in gardening
- Sainsbury’s creating a general merchandise powerhouse
- Department stores at risk of becoming irrelevant in homewares
- Amazon gaining market share but still has limitations
- Value retailers continue their assault in home
- Strategies for success
- WHAT PEOPLE BUY
- Headlines
- The sector at a glance
- Overall sector size
- Overall sector growth
- Category dynamics: textiles
- Category dynamics: kitchen & dining
- Category dynamics: household
- Category dynamics: decorative
- Category dynamics: lighting
- Online dynamics
- Spend per head
- WHERE PEOPLE SHOP
- Headlines
- Channels of distribution
- Market shares
- Anticipated changes in share
- Five year market shares
- Comparative metrics
- Visited and purchased retailers
- Retailer profiles:
- B&M
- Dunelm
- IKEA
- John Lewis
- The Range
- Retailers of note:
- Home Bargains
- Amazon
- ASDA
- Marks and Spencer
- Matalan
- Competitor dynamics
- HOW PEOPLE SHOP
- Headlines
- Who shops and where they are located
- What people purchase
- Channels used by consumers
- Online fulfilment
- Frequency of shopping
- WHY PEOPLE SHOP
- What's important when purchasing
- METHODOLOGY
- What is included
- Market sizing
- List of Tables
- The sector at a glance
- Spend per head
- Channels of distrubution
- Anticipated changes in share
- Five year market shares
- Comparative metrics for Homewares retailers
- Comparative retailer overlaps
- Channel usage by demographics
- List of Figures
- Overall homewares category growth, 2018-2013
- Overall Homewares: Size of the market, 2013 - 2023e
- Overall Homewares: growth rates, 2013-2023
- Homewares sub-categories size & growth (textiles)
- Homewares sub-categories size & growth (kitchen & dining)
- Homewares sub-categories size & growth (household)
- Homewares sub-categories size & growth (decorative)
- Homewares sub-categories size & growth (lighting)
- Online penetration for the homewares sector
- Online size and growth rates
- Spend per head Homewares
- Homewares channels of distrubution, 2018-2023
- Market shares of top 10 Homewares retailers, 2017, 2018
- Top 10 most visited Homewares retailers, 2017, 2018
- Top 10 most purchased from Homewares retailers, 2017, 2018
- B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
- B&M: Homewares market share, 2013-2018e
- Dunelm: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
- Dunelm: Homewares market share, 2013-2018e
- IKEA: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
- IKEA: Homewares market share, 2013-2018e
- John Lewis: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
- John Lewis: Homewares market share, 2013-2018e
- The Range: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
- The Range: Homewares market share, 2013-2018e
- Shopper penetration by demographic for Homewares, 2018
- Penetration for Homewares sub-categories, 2018
- Shopper profile by demographic for Homewares, 2018
- Online penetration for Homewares 2013-2023e
- Online fufilment for Homewares, 2018
- Frequency of Homewares purchases by demographic, 2018
- What's important when important when purchasing Homewares, 2017, 2018
- What's important when important when purchasing Homewares by gender, 2017, 2018