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The UK Footwear Market 2018 - 2023

The UK Footwear Market 2018 - 2023

Summary

The UK Footwear Market 2018 - 2023, report offers comprehensive insight and analysis of the footwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on women’s footwear, men’s footwear and children’s footwear. Consumer data is based on our 2018 How Britain Shops survey using a panel of 10,000 nationally representative consumers, and also our 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.

The UK footwear market is forecast to rise to £8.4bn in 2018, with forecast growth of 10.0% between 2018 and 2023. The growing influence of fashion in men’s footwear, which is encouraging more frequent purchases, will lead to men’s footwear outperforming the overall sector over the next five years.

Scope

  • Comfort and fit rank highly as purchase drivers, with 81.8% and 57.4% of footwear shoppers, respectively, citing these considerations as important when making footwear purchases.
  • Despite men’s footwear driving growth out to 2023, women’s footwear is the largest subsector, forecast to account for 49.1% of the market in 2018.
  • JD Sports is forecast to maintain its position as market leader in 2018, holding a 1.4 percentage point lead over rival Sports Direct.
Reasons to buy
  • Understand how the footwear shopping journey changes among different shopper demographics in order to maximise your sales potential.
  • Glean how user-generated content can support online engagement in order to drive online conversion.
  • Using our five year forecasts out to 2023, learn which channel in the footwear market will see the strongest growth in order to adapt your strategy to better position yourself against rivals.
  • Identify consumer appetite for wide fit and comfort fit footwear to assess whether you should place more focus on these product categories.


THE HOT ISSUES
Market drivers and inhibitors in footwear
Main issues in footwear:
Intensifying competition in footwear - new entrants and ones to watch
Utilising user-generated content online
Understanding the footwear shopper journey
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in footwear
Category dynamics: women's footwear
Category dynamics: men's footwear
Category dynamics: children's footwear
Spend per head
Online penetration
Online market size and growth rates
WHERE PEOPLE BUY
Headlines
Channels of distribution
Channel preference
Market shares
Comparative metrics for leading players
Most visited footwear retailers
Retailer profiles
Clarks
JD Sports
Office
Footasylum
Schuh
Shoe Zone
Deichmann
Dune
Kurt Geiger
Sports Direct
Competitor dynamics
Location preference
HOW & WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
What's important when purchasing footwear
What drives footwear purchases
Likelihood of recommending a retailer to a friend
Shopping preferences
Wide fit footwear - who shops
Top 10 most shopped retailers for wide fit footwear
Comfort fit footwear - who shops
Top 10 most shopped retailers for comfort footwear
METHODOLOGY
What is included
Market sizing
List of Tables
Footwear spend by subcategory, 2018e and 2023e
Footwear spend per head by age, 2018e
Footwear channel splits: 2018e, 2023e
Market share prospects out to 2019 for the top 10 players
Five year market shares for the Top 10 players, 2013-2018e
Comparative metrics for leading retailers
Retailer competitor overlap for the Top 10 players, 2018
Purchase penetration at subcategory level (women's footwear, men's footwear and children's footwear) by demographic, 2018
Proportion of footwear shoppers who have purchased each footwear style by demographic, 2018
Channel usage by demographic (instore, online, mail order), 2018
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2018
What drives footwear purchases, by demographic, 2018
What drives footwear purchases, by retailer, 2018
List of Figures
Footwear shopping preference by demographic, 2018
Total size of the footwear market by category, 2018e
Footwear share as a percentage of total retail spending, 2013, 2018e and 2023e
Overall footwear: size of the market, 2013-2023e
Overall footwear: growth rates, 2013-2023e
Overall footwear: inflation & volume, 2013-2023e
Footwear sub-categories growth (women's footwear, men's footwear and children's footwear), 2018e-2023e
Women's footwear: category size and growth rates, 2013-2023e
Men's footwear: category size and growth rates, 2013-2023e
Children's footwear: category size and growth rates, 2013-2023e
Footwear spend per head, 2018e-2023e
Online footwear penetration, 2013-2023e
Online footwear size and growth rates, 2013-2023e
Channel preference by demographic, 2018
Market shares of the top 10 footwear retailers, 2017 and 2018e
Top 20 most visited footwear retailers, 2018
Clarks: consumer dynamics and where else they shop, 2018
Clarks: footwear market share, 2013-2018e
JD Sports: consumer dynamics and where else they shop, 2018
JD Sports: footwear market share, 2013-2018e
Office: consumer dynamics and where else they shop, 2018
Office: footwear market share, 2013-2018e
Footasylum: consumer dynamics and where else they shop, 2018
Footasylum: footwear market share, 2013-2018e
Schuh: consumer dynamics and where else they shop, 2018
Schuh: footwear market share, 2013-2018e
Shoe Zone: consumer dynamics and where else they shop, 2018
Shoe Zone: footwear market share, 2013-2018e
Location preference by demographic, 2018
Footwear shopper penetration, by demographic and region, 2018
Profile of footwear shoppers, by demographic and region, 2018
Purchase penetration at category level, by demographic, 2018
Percentage of shoppers who have purchased each footwear style, by demographic, 2018
Fulfilment methods for footwear (home delivery, click & collect and third-party pickup) 2017 and 2018
Frequency of footwear purchases by demographic, 2017 and 2018
What's important when purchasing footwear, 2018
What drives footwear purchases, 2018
Likelihood of recommending a retailer to a friend, 2018
Views on footwear purchases, 2018
Wide fit footwear shopper penetration, by demographic, 2018
Top 10 most shopped retailers for wide fit footwear, 2018
Comfort fit footwear shopper penetration, by demographic, 2018
Top 10 most shopped retailers for comfort footwear, 2018

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