UK footwear market is forecast to grow by 13.7% over the next five years to reach £9.5bn in 2022. The market will be driven by higher retail prices, with inflation peaking at 2.0% in 2017 and staying above 1.0% until 2021. As a consequence volumes will remain muted, and not exceed 2.0% out to 2022.
Women’s footwear subsector remains the largest, forecast at £4.1bn in 2017; however the men’s footwear subsector will be the fastest growing out to 2022, with spend rising by 15.0%. Growth in men’s footwear will be driven by males’ greater interest in fashion and style, and more investment from retailers to satisfy the shift in demand for more trend-led product ranges.
Despite 39.2% of footwear shoppers buying from footwear specialists in the past year, with this figure rising to 43.2% among 16-24s, footwear specialists are forecast to lose the most share out of all channels in the next five years, as players remain under pressure from clothing and sports specialists. However, premium players such as Kurt Geiger will still prosper.
The online channel is forecast to account for 22.2% of total footwear spends in 2017; with spend growth of 54.6% forecast over the next five years. Home delivery remains the dominant fulfilment method for online orders, with just 16.7% of online footwear shoppers using click & collect - compared to 27.4% of online clothing shoppers. Quality is the biggest purchase motivator with 90.3% of footwear shoppers citing it as important. Quality holds more importance among mature shoppers making it imperative that the likes of Clarks, Hotter and Pavers showcase their quality credentials.
The report The UK Footwear Market 2017-2022 offers comprehensive insight and analysis of the market (including forecasts up to 2022), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
In particular, this report provides the following analysis -
Identifying the factors that are driving the footwear sector.
Exploring what people buy and spend in the footwear sector.
Looking at the retailers consumers use in the footwear sector.
Understanding how consumers shop in the footwear sector.
Exploring motivations and views on shopping for footwear.
Companies mentioned in this report: Clarks, Sports Direct, JD Sports, Marks & Spencer, Primark, Next, Kurt Geiger, Office, Schuh, New Look, Asda, Amazon, River Island, Sainsbury’s, ASOS, Dune, TK Maxx, Shoe Zone.
Just 9.9% of footwear shoppers buy at least once a month, compared to 15.7% of clothing shoppers.
Quality is the biggest purchase motivator with 90.3% of footwear shoppers citing it as important. Quality holds more importance among mature shoppers making it imperative that the likes of Clarks, Hotter and Pavers showcase their quality credentials.
Between 2012 and 2017 an additional £80m has been spent on wide fit footwear, with the market outperforming the adult footwear sector.
Reasons to buy
Utilise the detailed market data and insight to help form an effective growth strategy across the footwear market and its subsectors (men’s footwear, women’s footwear, and children’s footwear).
Understand the opportunities in the market by learning who shops for footwear, how frequently they shop and what drives their store selection in order to drive conversion and spend.
Understand how spend per head will change over the coming years, and learn which age groups will be most lucrative to target.