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UK Food Preparation - 2018

UK Food Preparation - 2018

Summary

Due to uncertainty as to the UK’s future trading relationship with the EU, which is impacting consumer confidence, it is likely that volume sales growth will remain negative in 2018 - leading to inflation-led growth of 1.2% in 2018.

Over the next five years, the category is forecast to grow. As consumer confidence improves, so too should demand for food preparation products, particularly gadgets and utensils, such as premium knives. Wider distribution of food-prep products through more retailers, both physical and online, will also facilitate growth.

An overwhelming majority of consumers indicated they prefer to cook meals from scratch, enjoy the process of cooking, believe its saves them money, and is relaxing. However, the majority (52.1%) also indicated they do not have the time.

As consumers increasingly prefer to cook meals from scratch and the trend for becoming a ‘professional’ cook at home grows, demand for the right utensils will also increase. The utensils category will grow the second fastest of any sub category to 2023, driven by the shorter replacement cycle of these products as consumers increase their use, as well as demand for premium knives.

The UK Food Preparation - 2018, report offers comprehensive insight and analysis of the food preparation market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. The report focuses on accessories, gadgets and utensils.

It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.

Scope

  • Food prep is forecast to be worth £586.7m in 2018.
  • Tesco is the leading retailer in the food-prep market with 5.6% share, followed by Wilko and John Lewis with 4.8% and 4.3% share respectively.
  • Amazon, IKEA and The Range are all forecast to gain 0.2 ppts of share in 2018, while Lakeland and John Lewis are set to lose 0.2 ppts.
Reasons to buy
  • Using our five year forecasts to 2023, learn which subcategories in the Food prep market will be the fastest performing to ensure more focus and investment in these winning product areas.
  • Understand how drivers of Food prep purchases, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential.
  • See which retailers are set to gain share in 2018 and beyond and the reasons behind this.
  • Learn what impact social trends, such as the rise of plant-based eating, are having on the market for food prep items.


ISSUES AND STRATEGIES
Main issues in food preparation:
Rise of plant-based eating fuels demand for related food-prep items
Expansion of value general merchandisers impacts specialist retailers
Demand for niche products can be short-lived
Increased interest in cooking well at home
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: Accessories
Sector size and growth: Protective boards
Sector size and growth: Utensils
Sector size and growth: Gadgets
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
Tesco
Wilko
John Lewis and Partners
IKEA
Dunelm
Sainsbury's
The Range
Lakeland
Poundland
THE CONSUMER
Headlines
Penetration and profiles
Net agreement statements
Research process
Purchase motivation
Factors of importance
Average spend
Retailer usage
Considered,visited and used conversion
Drivers of retailer choice
Channel usage
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending
Penetration by product,
Average spend by product
Retailer usage by subcategory,
Retailer usage by demographics,
Considered, visited, used and conversion for overall food preparation,
Retailer usage by segment,
Channel usage when researching for overall food preparation,
Channel usage when purchasing for overall food preparation,
Online fulfilment for food preparation,
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - Accessories, 2017-23e
Market growth - Accessories, 2017-23e
Market size - Protective boards, 2017-23e
Market growth - Protective boards, 2017-23e
Market size - Utensils, 2017-23e
Market growth - Utensils, 2017-23e
Market size - Gadgets, 2017-23e
Market growth - Gadgets, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 food preparation retailers, 2018e
Change in share among top 10 food preparation retailers on 2017
Food preparation market share for Tesco, 2016-18e
Retailer demographics for Tesco, 2018
Customer share overall by category for Tesco, 2018
Food preparation market share for Wilko, 2016-18e
Retailer demographics for Wilko, 2018
Customer share overall by category for Wilko, 2018
Food preparation market share for John Lewis and Partners, 2016-18e
Retailer demographics for John Lewis and Partners, 2018
Customer share overall by category for John Lewis and Partners, 2020
Food preparation market share for IKEA, 2016-18e
Retailer demographics for IKEA, 2018
Customer share overall by category for IKEA, 2018
Food preparation market share for Dunelm, 2016-18e
Retailer demographics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
Overall penetration for food preparation, 2018
Profile by demographic for food preparation, 2018
Penetration by region for food preparation, 2018
Overall penetration for accessories, 2018
Penetration by demographic for accessories, 2018
Penetration by region for accessories, 2018
Overall penetration for gadgets, 2018
Profile by demographic for gadgets, 2018
Penetration by region for gadgets, 2018
Overall penetration for utensils, 2018
Profile by demographic for utensils, 2018
Penetration by region for utensils, 2018
Overall penetration for protective boards, 2018
Profile by demographic for protective boards, 2018
Penetration by region for protective boards, 2018
Penetration by product, 2018
Net agreement statements, 2018
Research process for food preparation, 2018
Time spent on research process for food preparation, 2018
What did customers research when buying food preparation, 2018
Purchase motivation for overall food preparation and subcategory, 2018
Factors of importance for overall food preparation, 2018
Average spend for overall food preparation and subcategory, 2018
Retailer usage for overall food preparation, 2018
Drivers of retailer choice, 2018
Aggregated drivers of retailer choice, 2018
Channel usage when researching for overall food preparation, 2018
Channel usage when purchasing for overall food preparation, 2018
Online fulfilment for food preparation, 2018
Future retailer consideration for food preparation, 2018
Brand penetration for accessories, 2018
Brand penetration for utensils, 2018
Brand penetration for gadgets, 2018
Brand penetration for protective boards, 2018

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