UK Father's Day 2019

UK Father's Day, 2019

Summary

The UK Father's Day, 2019, report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Overall Father's Day penetration rose slightly to 51.7%, driven by an increase in those purchasing seasonal food & drink, as consumers chose to spend more time with their family for the occasion.

Scope

  • Consumers rated Tesco as the top grocer for Father's Day, with the retailer scoring the highest for range, quality and display; and the second highest for price and interesting products.
  • More consumers purchased food & drink overall for Father's Day this year, with penetration up to 28.1% as consumers focused on spending time with family, such as having a special meal at home.
  • Value for money remained the key driver for retailer selection for Father's Day gifting, and average spends fell across numerous gifting categories as shoppers did not wish to splash out on this occasion.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for the Father's Day occasion in order to understand how to appeal shoppers and maximise market share.


THE KEY FINDINGS
The Key Findings
Consumers chose to spend more time with their family for the occasion
Average gifting spend fell across most categories, impacted by weak consumer confidence
Of those who were given the choice, 56.4% of consumers opted out of Father's Day communications
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Father's Day spending
Financing spending
Father's Day activities
Dining out choices
Dining in choices
Father's Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Opting out of Father's Day communications
SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Recipient
Retailer used
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2019
Retailer ratings across key measures - non-food retailers, 2019
Products purchased - treats, 2018 & 2019
Products purchased - frest meat & meat alternatives, 2018 & 2019
Products purchased - alcoholic drinks, 2018 & 2019
Products purchased - fruit & vegetables, 2018 & 2019
Products purchased - bakery, deserts & puddings, 2018 & 2019
Products purchased - non-alcoholic drinks, 2018 & 2019
Products purchased - fish, 2018 & 2019
Products purchased - delicatessen products, 2018 & 2019
Products purchased - ready meals, 2018 & 2019
Products purchased - food & drink gifts, 2018 & 2019
Retailers used - food & drink gifts, 2018 & 2019
Products purchased - clothing, 2018 & 2019
Retailers used - clothing, 2018 & 2019
Products purchased - fine jewellery, 2018 & 2019
Retailers used - fine jewellery, 2018 & 2019
Products purchased - footwear & accessories, 2018 & 2019
Retailers used - footwear & accessories, 2018 & 2019
Products purchased - homewares, 2018 & 2019
Retailers used - homewares, 2018 & 2019
Products purchased - grooming & personal care, 2018 & 2019
Retailers used - grooming & personal care, 2018 & 2019
Products purchased - books, 2018 & 2019
Retailers used - books, 2018 & 2019
Products purchased - entertainment, 2018 & 2019
Retailers used - entertainment, 2018 & 2019
Products purchased - flowers & plants, 2018 & 2019
Retailers used - flowers & plants, 2018 & 2019
Products purchased - electricals, 2018 & 2019
Retailers used - electricals, 2018 & 2019
Products purchased - vouchers & money, 2018 & 2019
Products purchased - stationery, 2018 & 2019
Retailers used - stationery, 2018 & 2019
Products purchased - experience, 2018 & 2019
Products purchased - sports, 2018 & 2019
Retailers used - sports, 2018 & 2019
Products purchased - outdoor gardening products, 2018 & 2019
Retailers used - outdoor gardening products, 2018 & 2019
Products purchased - DIY & home improvement, 2018 & 2019
Retailers used - DIY & home improvement, 2018 & 2019
Products purchased - cards, 2018 & 2019
Retailers used - cards, 2018 & 2019
Products purchased - gift wrap & accessories, 2018 & 2019
Retailers used - gift wrap & accessories, 2018 & 2019
List of Figures
Father's Day 2019 shopper penetration (by demographic and by region) & 2018 shopper penetration
Father's Day shopper profile, by demographic & by region, 2019
Father's Day 2019 retail shopper penetration (by demographic and by region) & 2018 retail shopper penetration
Father's Day 2019 leisure penetration (by demographic and by region) & 2018 leisure penetration
Financial wellbeing compared to last year, 2018 & 2019
Father's Day spending compared to last year, 2018 & 2019
How consumers financed Father's Day spending, 2018 & 2019
The proportion of Father's Day spending on retail vs. leisure, 2018 & 2019
Father's Day activities undertaken, 2019, and ppt change on 2018
Father's Day dining out choices, 2018 & 2019
Father's Day dining in choices, 2018 & 2019
Agreement statements about Father's Day, 2019
Retailers that did the best job promoting Father's Day, 2018 & 2019
Whether consumers were offered the option to opt out of Father's Day communications (by demographic), 2019
Whether consumers opted out of Father's Day communications (by demographic), 2019
Agreement statements about Father's Day communications, 2019
What's driving retailer selection (seasonal food & drink), 2019, and ppt change on 2018
Consumers using each channel for purchasing seasonal food & drink (browsed & purchased), 2019
Consumers using each store type for purchasing seasonal food & drink (browsed & purchased), 2019
Consumers using each device for purchasing seasonal food & drink (browsed & purchased), 2019
Fulfilment options for seasonal food & drink purchases made online, 2019
Top 10 retailers shopped at for seasonal food & drink, 2018 & 2019
Seasonal food & drink spend, by retailer and by average, 2019 and change on 2018 (£)
Father's Day 2019 seasonal food & drink penetration (by demographic) & 2018 seasonal food & drink penetration
Father's Day 2019 treats penetration (by demographic) & 2018 treats penetration
Father's Day 2019 fresh meat penetration (by demographic) & 2018 fresh meat penetration
Father's Day 2019 alcoholic drinks penetration (by demographic) & 2018 alcoholic drinks penetration
Father's Day 2019 fruit & vegetables penetration (by demographic) & 2018 fruit & vegetables penetration
Father's Day 2019 bakery, deserts & puddings penetration (by demographic) & 2018 bakery deserts & puddings penetration
Father's Day 2019 non-alcoholic drinks penetration (by demographic) & 2018 non-alcoholic drinks penetration
Father's Day 2019 fish penetration (by demographic) & 2018 fish penetration
Father's Day 2019 delicatessen products penetration (by demographic) & 2018 delicatessen products penetration
Father's Day 2019 ready meals penetration (by demographic) & 2018 ready meals penetration
Planned/impulse purchases (overall seasonal food & drink), 2018 & 2019
Planned/impulse purchases (seasonal food & drink categories), 2018 & 2019
What's driving retailer selection (gifts), 2019, and ppt change on 2018
Consumers using each channel for purchasing gifts (browsed & purchased), 2019
Consumers using each store type for purchasing Father's Day gifts (browsed & purchased), 2019
Consumers using each device for purchasing gifts (browsed & purchased), 2019
Fulfilment options for gifts purchases made online, 2019
Average spend on gifting categories, 2019, and change on 2018 (£)
Who consumers bought Father's Day gifts for, 2019, and ppt change on 2018
Top 10 retailers shopped at for gifts, 2018 & 2019
Father's Day 2019 gift penetration (by demographic) & 2018 gift penetration
Father's Day 2019 food & drink gifts penetration (by demographic) & 2018 food & drink gifts penetration
Father's Day 2019 clothing penetration (by demographic) & 2018 clothing penetration
Father's Day 2019 fine jewellery penetration (by demographic) & 2018 fine jewellery penetration
Father's Day 2019 footwear & accessories penetration (by demographic) & 2018 footwear & accessories penetration
Father's Day 2019 homewares penetration (by demographic) & 2018 homewares penetration
Father's Day 2019 grooming & personal care penetration (by demographic) & 2018 grooming & personal care penetration
Father's Day 2019 books penetration (by demographic) & 2018 books penetration
Father's Day 2019 entertainment penetration (by demographic) & 2018 entertainment penetration
Father's Day 2019 flowers & plants penetration (by demographic) & 2018 flowers & plants penetration
Father's Day 2019 electricals penetration (by demographic) & 2018 electricals penetration
Father's Day 2019 voucher & money penetration (by demographic) & 2018 voucher & money penetration
Father's Day 2019 stationery penetration (by demographic) & 2018 stationery penetration
Father's Day 2019 experience penetration (by demographic) & 2018 experience penetration
Father's Day 2019 sports penetration (by demographic) & 2018 sports penetration
Father's Day 2019 outdoor gardening products penetration (by demographic) & 2018 outdoor gardening products penetration
Father's Day 2019 DIY & home improvement penetration (by demographic) & 2018 home improvement penetration
Planned/impulse purchases (overall gifts), 2018 & 2019
Planned/impulse purchases (gift categories), 2018 & 2019
Personalisation (overall gifts), 2018 & 2019
Personalisation (gift categories), 2018 & 2019
What's driving retailer selection (cards & gift wrap), 2019, and ppt change on 2018
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2019
Consumers using each store type for purchasing cards & gift wrap (browsed & purchased), 2019
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2019
Fulfilment options for cards & gift wrap purchases made online, 2019
Average spend on card & gift wrap products, 2019, and change on 2018 (£)
Top 10 retailers shopped at for cards & gift wrap, 2018 & 2019
Father's Day 2019 card & gift wrap penetration (by demographic) & 2018 card & gift wrap penetration
Father's Day 2019 cards penetration (by demographic) & 2018 cards penetration
Father's Day 2019 gift wrap & accessories penetration (by demographic) & 2018 gift wrap & accessories penetration
Planned/impulse purchases (overall card & gift wrap), 2018 & 2019
Planned/impulse purchases (card & gift wrap products), 2018 & 2019
Personalisation (overall cards), 2018 & 2019
Personalisation (card products), 2018 & 2019

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