Market Research Logo

The UK DIY & Gardening Market 2018 - 2023

The UK DIY & Gardening Market 2018 - 2023

Summary

The UK DIY & Gardening Market 2018 - 2023, offers a comprehensive insight into the DIY & Gardening market in the UK, analysing the market, the major players, the main trends, and consumer attitudes, as well as providing forecasts out to 2023.

The DIY market will grow 9.5% between 2018 and 2023 - an additional £661m. The growth forecast to 2023 is at a lower rate than previous estimates due to the slower than anticipated recovery in the housing market. UK gardening spend will rise 8.6% between 2018 and 2023, boosted by an ageing population, the popularity of grow-your-own - in particular the trend for succulents and cacti among millennials - as well as the trend for outdoor living products, such as furniture.

Scope

  • Homebase’s market share has been significantly eroded after Wesfarmer’s disastrous acquisition. Learn which retailers have stolen its market share and how to capitalise on its fallout.
  • Trade focused retailers are flourishing as the do-it-for-me trend grows and increases demand for tradesmen. Understand how this will impact the DIY market and learn what measures to take to overcome this threat.
  • Understand how smaller homes and generation rent is negatively impacting the DIY & gardening market and how retailers can shift their propositions to overcome challenges.
  • Online sales of DIY & gardening are forecast to increase by £598mn to 2023, an increase of 53.0% on 2018. Understand how retailers are driving this growth through new online concepts in gardening and faster fulfilment in DIY.
Reasons to buy
  • Using our five year forecasts to 2023, learn which subcategories in both the DIY market and gardening market will be the fastest performing to ensure more focus and investment in these winning product areas.
  • Use our in-depth analysis of struggling market leaders, B&Q and Homebase, to understand how to steal their shoppers and market share.
  • Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.
  • Utilise our strategies of success to identify growth opportunities and capitalise on emerging consumer trends.


THE HOT ISSUES
Market drivers and inhibitors in underwear
Main issues in DIY & Gardening:
Value merchandisers are disrupting the market
Online penetration is set to grow substantially to 2023
Trade-focused players are gaining due to do-it-for-me
Demand is impacted by generation rent and small homes
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Category growth: DIY
Category growth: Gardening
Overall market size: DIY
Overall market size: Gardening
Overall sector growth: DIY
Overall sector growth: Gardening
Category dynamics: DIY
Category growth: DIY
Category dynamics: Gardening
Category growth: Gardening
Spend per head
Spend per head - DIY
Spend per head - Gardening
Overall market size: Garden centers
Overall sector growth: Garden centers
Change in expenditure through garden centers
WHERE PEOPLE BUY
Headlines
Store visits
Channels of distribution
Market shares: DIY
Market shares: Gardening
Anticipated changes in share: DIY
Anticipated changes in share: Gardening
Five year market shares: DIY
Five year market shares: Gardening
Comparative metrics
Visited and purchased retailers: DIY
Visited and purchased retailers: Gardening
Retailer profiles:
B&Q
Homebase/Bunnings
Wickes
Screwfix
B&M
Wilko
Wyevale
Retailers of note:
Dobbies
Amazon
Home Bargains
Notcutts
Competitor dynamics
HOW & WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Which items they buy
Online penetration for both DIY & Gardening
Online size and growth rates for both DIY & Gardening
Channels used by consumers: DIY
Channels used by consumers: Gardening
Online fulfilment: DIY
Online fulfilment: Gardening
Frequency of shopping: Gardening
Frequency of shopping: DIY
What's important when purchasing DIY
What's important when purchasing Gardening
Retailer recommendations
METHODOLOGY
What is included
Market sizing
List of Tables
The sector at a glance
Spend per head: DIY
Spend per head: Gardening
Channels of distrubution: DIY
Channels of distrubution: Gardening
Anticipated changes in share: DIY
Anticipated changes in share: Gardening
Five year market shares: DIY
Five year market shares: Gardening
Comparative metrics for DIY & Gardening retailers
Comparative retailer overlaps: DIY
Comparative retailer overlaps: Gardening
Channel usage by demographics: DIY
Channel usage by demographics: Gardening
List of Figures
Overall DIY category growth, 2018-2013
Overall gardening category growth, 2018-2014
Overall DIY: Size of the market, 2013 - 2023e
Overall Gardening: Size of the market, 2013 - 2023e
Overall DIY: growth rates, 2013-2023
Overall Gardening growth rates, 2013-2023
DIY sub-categories size & growth (decorative DIY)
DIY sub-categories size & growth (Power tools & security)
DIY sub-categories size & growth (Lightside DIY)
DIY sub-categories size & growth (Heavyside DIY)
Gardening sub-categories size & growth (Greenstock & growing media)
Gardening sub-categories size & growth (Gardening tools)
Gardening sub-categories size & growth (Garden structures)
Gardening sub-categories size & growth (Garden utensils)
Gardening sub-categories size & growth (Outdoor living)
Spend per head DIY
Spend per head Gardening
Gardening sub-categories size & growth (garden centers)
Change in gardening expenditure through garden centers, 2013-2018
Change in gardening expenditure through garden centers, 2018-2023
DIY channels of distrubution, 2018-2023
Gardening channels of distrubution, 2018-2023
Market shares of top 10 DIY retailers, 2017, 2018
Market shares of top 10 gardening retailers, 2017,2018
Top 10 most visited DIY retailers, 2017, 2018
Top 10 most visited gardening retailers, 2017, 2018
Top 10 most purchased from DIY retailers, 2017, 2018
Top 10 most purchased from gardening retailers, 2017, 2018
B&Q: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
B&Q: DIY market share, 2013-2018e
B&Q: gardening market share, 2013-2018e
Homebase/Bunnings: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Homebase/Bunnings: DIY market share, 2013-2018e
Homebase/Bunnings: gardening market share, 2013-2018e
Wickes: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wickes: DIY market share, 2013-2018e
Screwfix: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Screwfix: DIY market share, 2013-2018e
Screwfix: gardening market share, 2013-2018e
B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
B&M: DIY market share, 2013-2018e
B&M: gardening market share, 2013-2018e
Wilko: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wilko: DIY market share, 2013-2018e
Wilko: gardening market share, 2013-2018e
Wyevale: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wyevales: gardening market share, 2013-2018e
Shopper penetration by demographic for DIY, 2018
Penetration for DIY sub-categories, 2018
Shopper profile by demographic for DIY, 2018
Shopper profile by product for DIY, 2018
Shopper penetration by demographic for gardening, 2018
Shopper penetration by product for gardening, 2018
Penetration for gardening sub-categories, 2018
Shopper profile by demographic for gardening, 2018
Online penetration for DIY & gardening, 2013-2023e
Online size and growth rates for DIY & gardening, 2013-2023e
Channel fufilment for DIY, 2018
Channel fufilment for gardening, 2018
Online fufilment for DIY, 2018
Online fufilment for Gardening, 2018
Frequency of DIY purchases by demographic, 2018
Frequency of gardening purchases by demographic, 2018
What's important when important when purchasing DIY, 2017, 2018
What's important when important when purchasing DIY by gender, 2017, 2018
What's important when purchasing gardening, 2017, 2018
What's important when purchasing gardeing by gender, 2017, 2018
Liklihood of recommending a retailer to a friend, 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report