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Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

Top Trends in Toiletries and Hygiene 2017: Exploring the oral hygiene, personal hygiene, feminine hygiene and incontinence categories

Summary

Today's consumers are highly engaged by concept that can offer more tailored solutions. Approximately one third of consumers globally are interested in and already buying products that target specific features or body areas, or are tailored to their local climate and environment.

In terms of future potential in this space, there is significant interest in products that can alleviate the impact of technology usage on health and appearance as well as products that do not require water. This suggests that some of the overarching themes that are driving interest among consumers - and thus could be key areas to explore - include those that can enhance efficiency and align with sustainability credentials by avoiding water use.

Overall, the impact of toiletries and hygiene products on health and wellbeing is most influential on consumer purchasing decisions. This also indicates the interest in clean claims, which is also associated with a certain lifestyle image.

Five trends that are impacting the toiletries and hygiene sector are -

  • Energizing properties: Today's consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
  • Novelty and experimentation: Innovation-hungry consumers will look for products that can offer novel or fun experiences, or with unique attributes that can deliver on functionality as well as a superior product experience.
  • Efficiency and effectiveness: Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.
  • Clean labelling: Consumers associate personal wellbeing with their appearance, and are actively look for products that are cleaner, safer, and more authentic.
  • Creating new usage occasions: Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.
Anti-aging products are gaining popularity across many FMCG categories such as skincare and supplements but remains unexplored in toiletries and hygiene products. However, it would not be unrealistic to see this featured in products like toothpastes and deodorants in future, where the formula is absorbed directly into the body every day. Interest in such products is evident: over 35% of 25-54yr olds want to look younger than their age and while over 40% of 18-44yr olds say they are not using anti-aging products right now, they would consider using in the future.

The report Top Trends in Toiletries and Hygiene 2017 examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. Moreover, it helps to identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout and helps to access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies mentioned in this report: Rad Soap, Death Wish, Grenade, Power, Oral-B, Garnier, Listerine, Homme, Kanebo, Rebre, Lynx, Boscia, Sephora, Guangzhou Weimeizi, The Apothercary, Ivory, Yes To, Instant Care, Kracie, Lola, Love Wellness, Pacifica, Tarte, Sisi and Joe, Lady Green, Label Young, Below the Belt, Dr. Severin, TooColor, Sunstar, Cime, Foot-Medi.

Scope
  • Today's consumers lead busy lives with seemingly endless tasks, be they for work or for leisure. This is creating an opportunity for products with energizing properties outside of food and drink.
  • Adding new approaches and steps to existing regimes, perhaps influenced by other cultures, can create important opportunities for growth by providing unique solutions and capitalizing on interest in such innovation.
  • Consumers associate personal wellbeing with their appearance, and are actively look for products that are cleaner, safer, and more authentic.
  • Innovation-hungry consumers will look for products that can offer novel or fun experiences, or that have attributes that can deliver on functionality as well as product experience.
  • Consumers want products that can help them save time. This means they are constantly seeking products that can do just this, without compromising on quality.
Reasons to buy
  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


  • Executive Summary
    • Market size and growth analysis
    • Market Size Analysis - Western Europe compared to other regions
      • Table Regional comparison: Market size, growth, and per capita analysis, 2016-2021
    • Growth Analysis by Region
    • Growth Analysis by Country
    • Growth Analysis by Market
  • Identifying high potential countries in Western Europe
    • High potential countries in Western Europe
    • Analyzing countries in Western Europe - Methodology
    • Risk, reward, and opportunity analysis of Western Europe countries
  • Market size and growth analysis High potential countries in Western Europe
    • Countries in Western Europe - Overview
    • Growth Contribution Analysis by Country (1/6)
    • Share of Dairy & Soy Food compared to other Food sectors
    • Change in consumption levels by country and Dairy & Soy Food markets
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • High Potential Country Analysis: Western Europe
    • France
      • French Dairy & Soy Food - Overview
      • French Dairy & Soy Food - Demographic analysis
      • French Dairy & Soy Food - Key trends
    • The Netherlands
      • The Netherlands Dairy & Soy Food - Overview
      • The Netherlands Dairy & Soy Food - Demographic analysis
      • The Netherlands Dairy & Soy Food - Key trends
    • Austria
      • Austria Dairy & Soy Food - Overview
      • Austria Dairy & Soy Food - Demographic analysis
      • Austria Dairy & Soy Food - Key trends
    • Belgium
      • Belgium Dairy & Soy Food - Overview
      • Belgium Dairy & Soy Food - Demographic analysis
      • Belgium Dairy & Soy Food - Key trends
  • Success Stories
    • About Case Studies
  • Company and Brand Analysis
    • Brand Share Analysis in the Dairy & Soy Foods Sector (1/3)
    • Leading companies in Western Europe Dairy & Soy Food sector
    • Leading Brands in Western Europe Dairy & Soy Food sector
    • Private label penetration in the Western Europe Dairy & Soy Food sector
      • Table Private label penetration (in value terms) in the Dairy & Soy Food sector 2016
  • Health & Wellness Analysis
    • Health & Wellness Analysis - Overview
      • Table Health & Wellness value and its share in overall sales, 2011-2021
    • Health & Wellness market growth analysis by country
    • Health & Wellness Analysis - Key product attributes and consumer benefits
    • Leading Health & Wellness companies by market share (1/3)
  • Key Distribution Channels
    • Leading Distribution Channels by countries
      • Table Leading Distribution Channels in the Western Europe by countries, 2016
    • Leading Distribution Channels by markets (1/3)
      • Table Leading Distribution Channels in Western Europe region by markets, 2016
  • Key Packaging Formats
    • Growth analysis by key packaging material and container type
    • Growth analysis by closure type and outers
  • Challenges and Future Outlook
    • Key Challenges
    • Future Outlook - Western Europe
  • Appendix
    • Table Global Dairy & Soy Food - Sales, by Region - Value (US$ million)
    • Table Global Dairy & Soy Food Sales, by Region - Volume (Kg Million)
    • Table Growth Analysis, by Country - Value (US$ million)
    • Table Growth Analysis, by Country - Volume (Kg Million)
    • Table Market Growth Analysis, by Country - Butter & Spreadable Fats (US$ Million)
    • Table Market Growth Analysis, by Country - Cheese (US$ Million)
    • Table Market Growth Analysis, by Country - Cream (US$ Million)
    • Table Market Growth Analysis, by Country - Dairy-Based & Soy-Based Desserts (US$ Million)
    • Table Market Growth Analysis, by Country - Drinkable Yogurt (US$ Million)
    • Table Market Growth Analysis, by Country - Fromage Frais & Quark (US$ Million)
    • Table Market Growth Analysis, by Country - Milk (Sweet Biscuits) (US$ Million)
    • Table Market Growth Analysis, by Country - Soymilk & Soy Drinks (US$ Million)
    • Table Market Growth Analysis, by Country - Yogurt (US$ Million)
    • Table Market Growth Analysis, by Country - Butter & Spreadable Fats (Kg Million)
    • Table Market Growth Analysis, by Country - Cheese (Kg Million)
    • Table Market Growth Analysis, by Country - Cream (Kg Million)
    • Table Market Growth Analysis, by Country - Dairy-Based & Soy-Based Desserts (Kg Million)
    • Table Market Growth Analysis, by Country - Drinkable Yogurt (Kg Million)
    • Table Market Growth Analysis, by Country - Fromage Frais & Quark (Kg Million)
    • Table Market Growth Analysis, by Country - Milk (Sweet Biscuits) (Kg Million)
    • Table Market Growth Analysis, by Country - Soymilk & Soy Drinks (Kg Million)
    • Table Market Growth Analysis, by Country - Yogurt (Kg Million)
    • Table Global - Brands vs. Private Label Value (2016, US$ million)
    • Table Western Europe- Brands vs. Private Label Value (2016, US$ million)
    • Table Western Europe - Brands vs. Private Label Value, by Country (2016, US$ million)
    • Table Western Europe Top Five Brands value sales, Butter & Spreadable Fats (US$ million)
    • Table Western Europe Top Five Brands value sales, Cheese (US$ million)
    • Table Western Europe Top Five Brands value sales, Cream (US$ million)
    • Table Western Europe Top Five Brands value sales, Dairy-Based & Soy-Based Desserts (US$ million)
    • Table Western Europe Top Five Brands value sales, Drinkable Yogurt (US$ million)
    • Table Western Europe Top Five Brands value sales, Fromage Frais & Quark (US$ million)
    • Table Western Europe Top Five Brands value sales, Milk (Sweet Biscuits) (US$ million)
    • Table Western Europe Top Five Brands value sales, Soymilk & Soy Drinks (US$ million)
    • Table Western Europe Top Five Brands value sales, Yogurt (US$ million)
    • Table Health & Wellness product attribute analysis for Western Europe
    • Table Health & Wellness consumer benefit attribute analysis for Western Europe
    • Table Leading Distribution Channels in the Western Europe region, 2016
    • Table Volume Growth by Packaging Material (2011-2021)
    • Table Volume Growth by Container Type (2011-2021)
    • Table Volume Growth by Closure Type (2011-2021)
    • Table Volume Growth by Outer Type (2011-2021)
  • Trends Definitions
    • GlobalData's TrendSights Framework
    • GlobalData has identified eight mega-trends that can be broken down into 63 trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty (1/2)
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Smart & Connected
    • Definitions - Trends: Easy & Affordable

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