Top Trends in Skincare and Make-Up 2018: The latest trends in facial skincare, body skincare, sun care, face make-up, eye make-up, lip make-up, and nail make-up
Included within today’s ongoing “wellness revolution” is the desire to lead healthier, more active lifestyles, which is indicative of consumers taking a more holistic approach towards their health and wellbeing. This is aiding the migration of healthy food and drink trends into the make-up and skincare categories, while it also translates into the desire for workout compatible and “natural” products. This focus on personal health and a healthy appearance is also evident among mature consumers age 55+, who increasingly aspire to age “well” rather than to age “young”, inspiring skincare and cosmetics launches which embrace, rather than shun, the ageing process.
Top Trends in Skincare and Make-Up 2018, focuses on outlining the key consumer and innovation trends currently impacting the skincare and cosmetics sector. Specifically, these include NPD that aligns with clean living and at leisure, as well as the demand for diverse and inclusive ranges, 'glowing' skin, smart tools, and enhanced sensory experiences.
With the lines blurring between skincare and make-up it is more important for brands than ever to find unique points of differentiation which can effectively resonate with ever demanding consumers. Being two of the most dynamic spaces across the beauty/grooming sector, these categories are often the starting point for innovation across the beauty/grooming space.
This report outlines the key consumer and innovation trends currently impacting the skincare and make-up categories. Some of these being -
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook