Top Trends in Pet Products 2018: The latest trends in pet food and pet care products
Market for Pet Products continues to expand globally and pet owners' demand for pet products varies, which conveys great opportunities for pet product manufacturers. Innovative launches will grab pet owners' attention but they must deliver high quality as consumers globally consider quality to be the most influential factor over their choice of pet products. Interestingly, there are some regional differences and therefore understanding local priorities is key to targeting pet owners with the most appropriate innovations. For example, pet owners in Latin America and Europe are highly quality-driven, while North American pet owners consider quality and price/promotions to be almost equally important.
Unpredictable behavior of pets is also a key consideration - for example, cats are relatively fussy eaters compared to dogs so health-conscious owners' choice of healthy cat food may not appeal to a cat's taste buds. Some pet owners even extend their personal dietary preferences to their pets (e.g. vegan, vegetarian, flexitarian). The challenge for pet food manufacturers is therefore to continually innovate with new products that satisfy pet appetites as well as supplying essential nutrients.
The report Top Trends in Pet Products 2018, examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.
This report outlines the key consumer and innovation trends currently impacting the core categories in the pet products sector: pet food and pet care. Trends explored in this research include innovation opportunities in offering alternative diets for pets, premiumization of pet products, new pet food formats ensuring naturalness, and digital tools becoming mainstream in pet care.
Key findings of the report -
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