Top Trends in Household Care & Laundry Products 2018: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories
Consumers' selection criteria for household care and laundry products tend to be conservative. The familiar/trustworthy/risk-free aspect is the most influential factor on their choices. This means established brands are likely to have an advantage. In addition to familiarity, consumers seek affordable yet effective products. Brands that can offer added value or differentiation at a lower price point will therefore prevail.
The industry also needs to capture emerging trends to develop household care and laundry product; as consumers demand household care and laundry products to cater to various needs, such as meeting specific lifestyles, being environmentally friendly, having a high performance, or being offered at an affordable price point. Thus well-known brands must continue to develop their products, while new brands have opportunities to appeal to new customers with cutting-edge innovations.
Personalized factors tend to be effective globally, but Latin America, Middle East and Africa, and Asia Pacific consumers are keener on these factors more than Europeans and North Americans. Similarly consumers in Latin America, Middle East and Africa, and Asia Pacific show a higher interest in ethics and sustainability compared with the rest of the regions.
The report Top Trends in Household Care & Laundry Products 2018, examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.
This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in this research include the personalization of household care and laundry products, sensory and functional innovations, and the rediscovery of traditional ingredients.
Key findings of the report -