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Top Trends in Hot Drinks 2017

Top Trends in Hot Drinks 2017


Top Trends in Hot Drinks 2017 explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks).

This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as café-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend.


  • Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups.
  • 71% of consumers consider recreating café-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption.
  • Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing.
  • Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category.
Reasons to buy
  • Identify the top trends driving the hot drinks sector.
  • Gain insight into the key consumer segments that are most likely to be a key focus for innovation.
  • Put innovative products into context by connecting them to specific consumer trends and needs.
  • Gain insight and inspiration for innovation.

  • Executive summary
  • Introduction
  • Trend 1: Added functionality
    • Moving away from traditional health claims
    • Added functionality: product examples
  • Trend 2: Premiumization
    • Fighting competition from private labels
    • Café-style hot drinks for at-home consumption
    • Premiumization: product examples
  • Trend 3: Social responsibility
    • Ethical consumption
    • Ethical production
    • Social responsibility: product examples
  • Trend 4: Cross-category
    • Innovations inspired by alcoholic beverages
      • Table Global: "Which statement best describes your choice of flavors when shopping for drinks?", 2015
    • Innovations inspired by skincare and hair care
    • Innovations inspired by desserts
  • Trend 5: Sugar-free
    • Diabetic-friendly hot drinks
    • Sugar-free: product examples
    • Conclusions
  • Appendix

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