Top Trends in Dairy 2019: Exploring the latest consumer and innovation trends, and future opportunities
Top Trends in Dairy 2019, outlines the key consumer and innovation trends currently impacting the core categories in dairy - milk, yogurt, and cheese. These include new product developments that align with consumer demands for new experimental flavors/formats, plant-based dairy, and tailored products.
With consumers more experimental now than before, exciting innovations in the taste, texture, and format of dairy products have an opportunity to thrive on the market. This experimental push may also account for part of the diversification of dairy alternatives, leading to the development of unusual alternatives such as pea or hemp milk.
The dairy industry has steadily shifted across the last few years, making space for plant-based dairy, driven by consumers’ health concerns and sense of environmental responsibility. Trends in health have also pushed for products to be tailored to consumer’s individual health needs. The demand for tailored products also extends to consumer’s busy lifestyles, for which convenient and portable innovations are best suited. These trends can be capitalized on by brands by ensuring that their products address these concerns.
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