Market Research Logo

Top Trends in Beauty and Grooming 2017

Top Trends in Beauty and Grooming 2017

Summary

Top Trends in Beauty and Grooming 2017 is part of GlobalData's Top Trends series. It examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

The beauty and grooming sector represents a highly dynamic space for growth as consumers’ quest for efficacy and experimentation continues and evolves. Overarching themes continue to be the evolution of “anti-aging”, the influence of Asia on beauty regimens, and the hyper-image consciousness driven by tech and social media integration in day-to-day life.

Scope

  • In recent years, the growth of online influencers such as beauty bloggers and vloggers has changed how consumers purchase products through influencing consumer choices and over half of consumers globally are more trusting of blogger/user reviews compared to brand claims.
  • Consumers want to align products with their lifestyles, creating opportunities to transfer health concepts from food and drink to beauty and grooming innovation.
  • By giving users more control over product formulations, consumers are able to benefit from tailoring products at home on a daily basis depending on their mood, lifestyle, or beauty needs.
Reasons to buy
  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


  • Overview
    • Content to help you learn from the past, understand the present, and see the future
  • Introduction
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • The TrendSights trends that are driving growth in beauty and grooming are pinpointed below
    • Innovation implications across each beauty and grooming trend
    • Skincare represents the largest category in the beauty and grooming space
    • The impact on health and wellbeing has the strongest influence on purchasing decisions
    • Today's visual culture remains an overarching trend impacting behavior in this sector
    • The anti-aging dialogue is evolving as many consumers seek to age well rather than not at all
    • The migration of Asian beauty regimes remains a key influencer in innovation
  • Trend 1: Tech + beauty
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • High levels of interest in online influencers creates opportunities to leverage their reach
    • The social media landscape represents an important platform for identifying innovation
    • Smart solutions continue to gain traction among tech-focused consumers
    • The potential damage caused by tech-usage creates new formulation opportunities
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: capitalizing on technology and digital lifestyles
  • Trend 2: The new natural
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • There is a growing need for increased differentiation within the "natural" space
    • Positive natural claims resonate most with younger consumers
    • Consumers are taking a holistic approach to improving their appearance
    • Wellness food and drink provides important inspiration for innovation
    • The "clean eating" trend represents a unique way by which to align innovation
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: aligning with health food and drink ingredients, claims, and processes
  • Trend 3: DIY beauty
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • Today's consumers want products which they have more control over day-to-day
    • Adjustable formulations allow consumers to better manage their daily regimes
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: adjustable and customizable formulations
  • Trend 4: "Craft" beauty
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • Consumers are seeking out brands which can offer authentic messages and unique stories
    • Independent brands are at the forefront of "craft" beauty innovation
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: conveying authenticity through unique stories and niche positioning
  • Trend 5: "Make it instant, make it to go"
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • Brands need to deliver multi-step effects in more condensed and accelerated formats
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: offering beauty steps in accelerated formats
  • Trend 6: "Make it a mask"
    • GlobalData has identified six trends impacting the beauty and grooming sector
    • Interest in Asian beauty regimes is driving interest in the masking trend
    • Trend relevance and implications across beauty and grooming categories
    • Examples we like: capitalizing on the masking trend
  • The Future
    • Future considerations for the beauty and grooming space
  • Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report