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TrendSights Analysis: Smart Living - Integrating intuitive technology across consumer lifestyles and within the home environment

TrendSights Analysis: Smart Living - Integrating intuitive technology across consumer lifestyles and within the home environment

Summary

TrendSights Analysis: Smart Living explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

The Smart Living trend represents the integration of technology in everyday products and services as the online and offline worlds blur. Smart tools gives consumers newfound abilities to monitor and manage their lifestyles, while smart appliances in the home play into the desire to make life easier, shortening time spent on household chores. Technology is also impacting the retail space, with the online retail giant Amazon leading a retail revolution that is looking to make shopping experiences even more convenient and instantaneous.

Scope

  • 86% of Millennials say they own a smartphone, which is 19 percentage points higher than over-35s.
  • 59% of global consumers find the concept of an internet-connected kitchen appealing.
  • 67% of global consumers would consider using in future or are already using digital tools to monitor or manage exercise/fitness, while 62% say the same for their weight and 56% for food/drink consumption.
Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


  • Executive Summary
    • Content to help you learn from the past, understand the present, and see the future
    • The desire for efficient, effective, personalized solutions drives the Smart Living trend
  • Smart Living
    • Smart Living is part of the TrendSights Framework
    • Smart Living is one of the 63 trends in GlobalData's TrendSights framework
    • Smart Living is part of the Smart & Connected mega-trend
    • Meeting the needs of the digital consumer
    • Smart Living is shaped by a number of drivers and inhibitors
    • Smart Living is interlinked with many other TrendSights trends
    • Which sectors is this trend most relevant to?
    • GlobalData has identified three overarching themes within the Smart Living trend
    • GlobalData has identified three overarching themes within the Smart Living trend
    • Consumers are using smart tools to help manage or monitor their lifestyles
    • The smartphone boom and the demand for personalization is fueling interest in smart tools
    • Younger, female consumers are more interested in smart concepts
    • Examples we like: smart blood alcohol concentration watch and heart rate wristband
    • Examples we like: smart toothbrush and air detector
    • Examples we like: smart pet camera and e-Cigarette
    • Examples we like: smart utensils and skin analyzer
    • GlobalData has identified three overarching themes within the Smart Living trend
    • Smart homes play into the desire to make life more convenient
    • Smart appliances are appealing to time-pressed consumers
    • Younger consumers are more interested in smart concepts
    • Examples we like: smart sous vide machines and washers
    • Examples we like: smart refrigerator and robotic vacuum
    • Examples we like: smart coffee-maker and smart rice cooker
    • Examples we like: smart kitchen scale and oven
    • GlobalData has identified three overarching themes within the Smart Living trend
    • Consumers are most likely to shop online for personal care products, and less so for food and drink
    • Older Millennials and early Gen-Xers are most interested in smart retail
    • Examples we like: Amazon Dash buttons and wand
    • Examples we like: Amazon Dash connected printer and shopping list generator
    • Growth prospects of the Smart Living trend
    • Suggested innovation implications for Smart Living
    • Future opportunities to align with the Smart Living trend
  • Appendix
  • References
    • References and further reading

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