TrendSights Analysis: Novel & Experiential

TrendSights Analysis: Novel & Experiential


TrendSights Analysis: Novel & Experiential explores how consumers' interest in new and unusual experiences is shaping the FMCG market.

The Novel & Experiential trend reflects how consumers' exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.


  • Novelty-seekers look for unusual products to experiment with.
  • Curious consumers feel eager to try something different.
  • People are bored with the currently available options or want to escape from stressful lives.
Reasons to buy
  • Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of the Novel & Experiential trend for your sector.

  • Executive Summary
    • Content to help you learn from the past, understand the present, and see the future
    • Answering consumer demand for unique experiences
  • Novel & Experiential
    • Novel & Experiential is part of the TrendSights framework
    • Novel & Experiential is one of the 63 trends in GlobalData's TrendSights framework
    • Novel & Experiential is part of the Sensory & Indulgence mega-trend
    • Seeking products with novelty experience
    • GlobalData has identified the following two key motivations for Novel & Experiential
    • Understanding what makes a product novel
    • Which sectors is this trend most relevant to?
    • Focus on: food
    • Focus on: alcoholic drinks
    • Focus on: non-alcoholic drinks
    • Focus on: personal care
    • Focus on: pet care, household care, and tobacco
    • The trend is shaped by a number of drivers and inhibitors
    • Key indicators driving the Novel & Experiential trend
    • Demographic profile of consumers who say they try unusual flavors in food
    • Attitudes to experiment with alcoholic drinks
    • Creativity is in demand in the non-alcoholic drinks category
    • Higher-income consumers spend more on new cosmetics and toiletries
    • Which sectors is this trend most relevant to?
    • Examples we like: food
    • Examples we like: alcoholic drinks
    • Examples we like: non-alcoholic drinks
    • Examples we like: personal care
    • Examples we like: pet care, household care, and tobacco
    • Key innovation implications
    • Growth prospects for the trend
    • Future opportunities to align with the Novel & Experiential trend
  • Appendix

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