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TrendSights Analysis: Guided Health

TrendSights Analysis: Guided Health


Guided Health falls under the Health & Wellness mega-trend. Declining public health, as shown by growing obesity rates and related lifestyle diseases, is serving as a wake-up call to action for global consumers - and not just the select few immersed in, and preoccupied by, living healthy lives. With interest in pursuing healthier lifestyles and maximizing quality of life on the increase, health considerations exert growing influence on the choices of the general population (in terms of both store destination and instore choices). People of all ages are more proactively addressing their health by curbing excessive indulgences (e.g. alcohol and smoking), improving diets, and undertaking physical activity. Consumers are seeking products and services that make it easier to meet their personal health goals and guide them to a healthier lifestyle.

In the “information economy”, health-conscious consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices. Consumers are seeking conveniences that make it easier to reach their health goals, including using the internet and mobile applications. They also want functional health products and more transparent nutrition labeling to help to guide them towards their personal health and wellbeing targets.

Digitally savvy consumers are adopting a DIY approach to meet their health goals and general wellbeing needs. Empowered consumers are seeking products that enable more control over monitoring and managing their health and wellbeing.Millennials find functional products, nutraceuticals, and cosmeceuticals most appealing. Seniors express interest in adopting smart devices and products to manage existing health conditions0
The rise in digital lifestyles has significantly contributed to the growing demand for smart products that guide healthy living. As smartphone technology grows, more consumers are using the Internet and mobile apps both at home and on the go to keep track of their personal health and wellbeing goals. This includes areas such as diet, fitness, sleep, and even environmental concerns, i.e. pollution levels.

The report TrendSights Analysis: Guided Health explores what the Guided Health trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. Moreover, this report helps in identifying where the trend is heading next and how long it will last and understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Companies mentioned in this report: MySkin, Sleep Cycle, MyFitnessPal, Butt Out, Strava, MyMoodTracker, CleanSpace, SmartCardia, Tellspec, Hapi, Myvessyl, RXBar, Tolerant, Tastefully Plated, Just Chill, Suja Organic, Verday, My Trusty Skincare, Belif, Pacifica, Seedlip, Vita, Johnny Walker, Ritual, Organic Choice, Evolve, Golp, Perfect Fit, Purina.


  • Over half of consumers globally are concerned about the impact of diet on health and appearance.
  • Over three quarters of consumers globally are interested in food and drinks that improve general health and wellbeing.
  • Over a third of consumers globally find knowing what food and drinks are healthy for them confusing.
Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

  • Executive Summary
    • Content to help you learn from the past, understand the present and see the future
    • Guiding proactive consumers toward their personal health and wellbeing goals
    • Guided Health is part of GlobalData's Health & Wellness and Smart & Connected mega-trends
  • Guided Health
    • Guided Health is one of the 63 trends in GlobalData's TrendSights Framework
    • Guided Health sits at the intersection of the Health & Wellness and Smart & Connected megatrends
    • Guiding proactive consumers toward their personal health and wellbeing goals
    • Guided Health is interlinked with many other TrendSights trends
    • Which sectors is this trend most important to?
    • Focus on: food and non-alcoholic drinks
    • Focus on: personal care
    • Focus on: alcoholic drinks
    • Focus on: household care
    • Focus on: pet care and tobacco
    • The trend is shaped by a number of drivers and inhibitors
    • Key indicators driving the Guided Health trend
    • Mobile applications are helping consumers to maintain their personal health and wellbeing
    • Innovation in wearable technology is allowing consumers to more effectively manage and monitor their health and wellness goals
    • Aside from smart phone applications and wearable technology; innovation in smart devices that monitor health and wellbeing are becoming popular
    • Millennials are most likely to use digital tools and the internet to guide them towards their health and wellbeing goals
    • Examples we like: Food
    • Examples we like: Non-alcoholic drinks
    • Examples we like: Personal Care
    • Examples we like: Alcohol
    • Examples we like: Household Care
    • Examples we like: Pet Care
    • Suggested Innovation Implications
    • Growth prospects for the Guided Health trend
    • Future opportunities to align with the Guided Health trend
  • Appendix

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