TrendSights Analysis: Fresh, Natural & Pure - Meeting demand for minimally processed products, free from artificial and complex ingredients
TrendSights Analysis: Fresh, Natural & Pure, outlines how FMCG brands can incorporate fresh, natural, and pure attributes to align with demand for healthier, more authentic, and better-quality products.
More health-aware consumers are seeking out products which better reflect their health and lifestyle preferences. Consumers are shunning highly processed products, in favor of those that offer natural ingredients, pure formulations, or heightened freshness. Such qualities are often perceived to be healthier, “cleaner,” more authentic, and better quality.
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