Market Research Logo

TrendSights Analysis: Digital Lifestyles

TrendSights Analysis: Digital Lifestyles

Summary

TrendSights Analysis: Digital Lifestyles explores the disruption of today's digitizing landscape on consumer behaviors and lifestyles.

Today's consumers are living in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. People are becoming increasingly dependent on digital solutions to assist with and enhance day-to-day life and personal management. Similarly, the explosion in smartphone, internet, and social media usage has resulted in evolving behaviors and interactions, in turn reshaping the needs and attitudes of consumers.

Scope

  • Currently, the top five areas of tech or digital tool usage are largely related to health and wellness and managing personal finances.
  • The Millennial generation are a key focus for brands seeking to tap into the Digital Lifestyles trend and they are most likely to integrate behaviors surrounding the digital landscape into their day-to-day lives such as posting on social media, and also most likely to be interested in smart concepts such as a connected home.
  • 41% of global consumers believe being able to produce their own food and drink at home using a 3D printer appealing.
Reasons to buy
  • Gain insight into the different routes through which products can align with the Digital Lifestyle trend including examples of best-in-class innovation.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of Digital Lifestyles for your sector.


  • Executive Summary
    • CONTENT TO HELP YOU LEARN FROM THE PAST, UNDERSTAND THE PRESENT, AND SEE THE FUTURE
    • Meeting the needs of today's digital consumer lifestyles
  • Digital Lifestyles
    • DIGITAL LIFESTYLES IS PART OF GLOBALDATA'S SMART & CONNECTED MEGA-TREND
    • DIGITAL LIFESTYLES IS ONE OF THE 63 TRENDS IN GLOBALDATA'S TRENDSIGHTS FRAMEWORK
    • DIGITAL LIFESTYLES ALIGNS WITH SMART & CONNECTED IN GLOBALDATA'S TRENDSIGHTS FRAMEWORK
    • RESPONDING TO THE GROWING DIGITIZATION OF CONSUMERS IN THEIR DAY-TO-DAY LIVES
    • DIGITAL LIFESTYLES IS INTERLINKED TO MANY OTHER TRENDSIGHTS TRENDS
    • WHICH SECTORS IS THIS TREND MOST RELEVANT TO?
    • MILLENNIALS SHOW THE GREATEST ENGAGEMENT WITH THE DIGITAL ENVIRONMENT
    • GLOBALDATA HAS IDENTIFIED TWO OVERARCHING THEMES WITHIN THE DIGITAL LIFESTYLES TREND
    • The internet has made interactions limitless for today's consumers
    • CONSUMERS ARE UNDER MORE SCRUTINY THAN EVER FROM THE EVER EXPANDING ONLINE COMMUNITY
    • CONSUMERS DEPEND ON THE ONLINE COMMUNITY FOR PURCHASING VALIDATION
    • Bloggers hold significant influence and reach among today's consumers across sectors
    • CONSUMERS WANT TO ENGAGE WITH THEIR CHOSEN BRANDS USING THE ONLINE ENVIRONMENT
    • EXAMPLES WE LIKE: CROWDSOURCING PRODUCTS VIA ONLINE PLATFORMS
    • EXAMPLES WE LIKE: SPEAKING THE DIGITAL LANGUAGE
    • EXAMPLES WE LIKE: SEIZING OPPORTUNITIES FOR SOCIAL MEDIA DRIVEN IMAGE-CONSCIOUSNESS
    • EXAMPLES WE LIKE: BENEFITING FROM BLOGGERS
    • EXAMPLES WE LIKE: CONNECTING AND BEING ACTIVE IN THE COMMUNITY
    • PERSONALIZATION AND CUSTOMIZATION ARE KEY DRIVERS OF THE MOVE TOWARDS TECH-SOLUTIONS
    • NEW TECHNOLOGIES AND THEIR ACCESSIBILITY IS CREATING NEW WAYS TO MANAGE DAILY ROUTINES
    • REGIONALLY, THE POTENTIAL FOR DIGITAL SOLUTIONS DIFFERS SIGNIFICANTLY
    • CREATING NEW EXPERIENCES THROUGH TECHNOLOGY
    • EXAMPLES WE LIKE: MONITORING AND MANAGING SPECIFIC ACTIVITIES AND FEEDING REQUIREMENTS
    • EXAMPLES WE LIKE: MONITORING AND MANAGING THE IMPACT OF THE EXTERNAL ENVIRONMENT
    • EXAMPLES WE LIKE: MONITORING AND MANAGING BEAUTY NEEDS AND CONCERNS
    • EXAMPLES WE LIKE: MONITORING AND MANAGING CONSUMPTION PATTERNS
    • EXAMPLES WE LIKE: GAMIFICATION THROUGH APP-TOOL COMBINATIONS
    • EXAMPLES WE LIKE: CO-CREATING THROUGH TECH
    • SUGGESTED INNOVATION IMPLICATIONS
    • GROWTH PROSPECTS FOR THE DIGITAL LIFESTYLES TREND
    • FUTURE IMPLICATIONS FOR THIS TREND
  • Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report