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Tourism Case Study: Hilton’s Connected Room - Analysis of the hotel chain’s connected room implementation and what can be learnt from it

Tourism Case Study: Hilton’s Connected Room - Analysis of the hotel chain’s connected room implementation and what can be learnt from it

Summary

GlobalData’s Tourism Case Study: Hilton’s Connected Room, offers an insight into Hilton’s Connected Room implementation and what can be learnt from it by other travel and tourism companies.

The travel and tourism industry is hugely competitive, and the number of people expecting novelty and IT innovations from brands is increasing. This means that investing in solutions such as IoT tools can help travel and tourism companies retain and boost their guests’ loyalty and increase their customer base.

Hilton places its success on its constant effort to stay ahead of the curve, and has therefore put a lot of importance and focus on innovation. The company is always trying to understand what its customers want in order to provide the best services and products it can. One of its latest innovation products is the Connected Room, an IoT-equipped, personalized guest room.

The case study discusses in detail what the concept behind the Connected Room is and what other travel and tourism companies can learn from it.

Scope

  • As of July 2018, Hilton had introduced its Connected Room concept to 500 rooms in four hotels in Memphis, Tennessee, USA
  • The Connected Room is a hotel room designed to allow guests to set the room temperature, change TV channels, and turn the lights on or off, all via a mobile app
  • Hilton’s plan is to expand the innovation across a thousand more rooms, in multiple locations, and across five more brands. The ultimate goal is to expand the technology across all Hilton hotels.
Reasons to buy
  • This case study provides readers with insight into Hilton’s Connected Room concept and how this information can be used by tourist businesses to learn how to successfully engage their consumers too, by investing in innovative technologies.


Overview
Snapshot: Hilton
What is Hilton’s Connected Room?
Why did Hilton launch the Connected Room?
What is to be learned from Hilton’s strategy?
Appendix

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