Tourism Case Study: Hilton’s Connected Room - Analysis of the hotel chain’s connected room implementation and what can be learnt from it
GlobalData’s Tourism Case Study: Hilton’s Connected Room, offers an insight into Hilton’s Connected Room implementation and what can be learnt from it by other travel and tourism companies.
The travel and tourism industry is hugely competitive, and the number of people expecting novelty and IT innovations from brands is increasing. This means that investing in solutions such as IoT tools can help travel and tourism companies retain and boost their guests’ loyalty and increase their customer base.
Hilton places its success on its constant effort to stay ahead of the curve, and has therefore put a lot of importance and focus on innovation. The company is always trying to understand what its customers want in order to provide the best services and products it can. One of its latest innovation products is the Connected Room, an IoT-equipped, personalized guest room.
The case study discusses in detail what the concept behind the Connected Room is and what other travel and tourism companies can learn from it.