Tourism Board Marketing Index
GlobalData's Tourism Board Marketing Index, measures the marketing efforts of 100 tourism boards around the world.
The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile the rankings, a host of direct and indirect indicators are taken into consideration such as the effectiveness of marketing to attract tourists, the ratio of social media followers to international arrivals and the quality of the design of tourism boards' webpages. The report includes both regional and global rankings that assist stakeholders in the industry to rate the effectiveness of different marketing strategies.Scope
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