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Switzerland Beer and Cider Market Insights 2017

Switzerland Beer and Cider Market Insights 2017

Summary

GlobalData’s Switzerland Beer and Cider Market Insights 2017 report provides a complete overview of the Switzerland beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.
Reasons to buy
  • Gain an in-depth understanding of the dynamics and structure of the Switzerland beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Switzerland beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Executive Summary
    • Cider saw growth, as the leading Beer market posted declines
  • Market Context
    • Economic development was hindered due to political uncertainty
    • Alcoholic beverages set to be the only Swiss Commercial Beverage Market to maintain volumes
      • Table Switzerland All Commercial Beverage Market (Th Hectoliters), 2000-2017F
    • Performance of All Commercial Beverages market in 2016, ranked by volume
  • Emerging Trends
    • Beer continued to lead the market, with wine taking second place
      • Table Alcoholic Beverages Consumption Volume & Growth by Category, 2015-16
    • Beer remained dominant, though the small Cider market saw growth
    • Discount brands struggled as consumers turned towards Superpremium options
    • Despite declines, Lager continued to dominant the beer market
    • Strong Beer saw the highest level of growth, with regular strength Beer taking the leading share
    • Mainstream and superpremium were the only price segments to witness growth
    • Flavored Beer remained niche
    • Superpremium was sole segment to witness growth
    • Alcohol free and strong Cider witnessed declines
    • Apple Cider remained popular, with the Superpremium segment leading growth
    • Non apple flavors experienced further declines
  • Brands and Private Label
    • Mainstream continued to be the dominant price segment, with Superpremium experiencing the highest level of growth
    • Despite facing slight declines, Lager continued to be the leading Beer type, with modest growth for Wheat Beer and Dark Beer
    • Regular strength Beer enjoyed the highest consumption, with no alcohol taking second place
    • National brands continued to take the highest share of consumption, with International brands experiencing declines
    • National, regular strength lager brands continued to dominate the market
    • Beer Private Label Penetration in 2016
    • Despite declines, Mainstream priced beverages remained dominant, with Superpremium being the only segment to experience growth
    • Apple Cider continued to gain volume, with Flavored Cider seeing further declines
    • Regular strength Cider saw growth, with alcohol free and strong segments witnessing declines
    • National brands continued to take a large share, but lost volumes as International brands saw growth
    • Strongbow (Heineken Switzerland) saw staggering growth
    • Cider Private Label Penetration in 2016
  • Market Share by Brewer
    • FeldschlÖsschen and Heineken Switzerland dominated two thirds of the market
    • The remaining top Breweries took small shares, with performance in Lager driving overall performance
    • Mosterei Mohl and Feldschlösschen remained the leading Cideries
    • Strongbow experienced unprecedented growth, gaining shares for Heineken Switzerland
  • Packaging Trends
    • Smaller formats remained popular, with metal cans experiencing further growth
    • Single-serve continued to gain volume
  • Channel and Pricing Trends
    • Large modern remained leading channel, with discount stores experiencing high single-digit declines
    • Beer Price Segment by Volume
    • Off-premise channels see increase in price points, however remain considerably lower than EDA
    • Declines in off-premise led to overall loss of volumes, but modern retail continued to be the dominant sub-channel
    • Staggering growth of Strongbow assists off-premise distribution
    • Cider Price Segment by Volume
    • Double-digit price increase within off-premise channels
    • Off-premise saw double-digit growth, while on-premise experienced further declines
  • Marketing and Innovation
    • Sponsorship was central to marketing progress
    • Increased marketing for Cider, but product innovation solely apparent for Wheat Beer
  • Outlook
    • Beer and Cider set to follow similar trends in 2017
    • The key winners and losers for alcoholic drinks in 2017 are predicted to be...
  • Appendices:
  • Methodology
    • Research Methodology
  • Product Definitions
    • Packaging Definitions
    • Channel Definitions

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