Success Case Study: Zagorka Retro - Reviving a tradition to pioneer the bottled fresh beer market in Bulgaria
Success Case Study: Zagorka Retro, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of an unpasteurized beer launched in Bulgaria. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoiding risk.
Bulgarians prefer local to imported beers, most often opting for traditional flavors in alcohol. Reinforced by a trend for authentic products, this situation made the launch of Zagorka Retro in 2015 highly relevant. Unpasteurized beer is popular in Eastern Europe while, in the Western world, this type of lager is gradually becoming a rival to craft beer.
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