Success Case Study: Warburtons Wholemeal Protein Bread - Innovation making protein accessible to mainstream consumers
Success Case Study: Warburtons Wholemeal Protein Bread, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Warburtons wholemeal protein bread. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
GlobalData's primary research shows that 70% of consumers in the UK are trying to consume as much protein as possible or a moderate amount. Protein is considered be a positive nutrient in the country, and high-protein products are in demand. Warburtons, one of the UK's largest manufacturers of baked goods, launched its new protein-fortified wholemeal bread range in September 2016. The new range was launched as the first high-protein innovation in the Warburtons brand line-up. It is also the first of its kind from a major UK bakery brand.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook