Success Case Study: Walkers Tear 'n' Share - Using packaging innovation to capitalize on the sharing opportunity
Success Case Study: Walkers Tear 'n' Share is part of GlobalData's Successes and Failures research. It explains and analyzes the successful launch of Walkers' new sharing bag product, Tear 'n' Share, in the UK potato chip market. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
In a market that has been moving towards premium, sharing brands for years, mainstream market leader Walkers has faced increased competition. By launching a sharing product that features functional and innovative packaging but is still recognizably linked to its core range, Walkers is looking to drag its brand into the profitable sharing end of the market.
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