Market Research Logo

Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Summary

Saathi, a social enterprise, designed a natural, sustainable, and safe alternative to sanitary pads with the intention of making it accessible to the millions of rural women in India.

Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative.

Scope

  • The company’s innovative sanitary pads are offered at a subsidized price to make them affordable for women in rural India.
  • Saathi has been lauded for its efforts in creating safe and sustainable solutions to tackle India’s waste management challenges.
  • Incorporating ethical credentials into the business model to benefit consumers, the brand, and the community as a whole offers a unique point of differentiation.
Reasons to buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report