Success Case Study: The Ordinary Skincare - A brand offering reasonably priced, savvy skincare
Success Case Study: The Ordinary Skincare, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the skincare brand in Canada, as well as the US and UK. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoiding the risk of failure.
The Ordinary is a Canadian skincare brand under the Deciem umbrella, featuring a series of skincare treatments that have a no-frills image, sold in minimalistic packaging and, most importantly, at relatively low price points. It has quickly gained awareness among beauty enthusiasts, growing into a cult favorite and winning various beauty product awards in 2016 and 2017.
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