Success Case Study: Lily's Kitchen Pet Food - Tapping into a gap in the market for natural and organic pet food for dogs and cats
Success Case Study: Lily's Kitchen Pet Food is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Lily’s Kitchen in the U.K. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the pet food market.
Lily's Kitchen was founded in 2008 by former magazine publisher Henrietta Morrison, with the intention of providing nutritious and wholesome pet food made with natural, organic ingredients. It has capitalized on the demand for natural, organic pet food by addressing and catering to the individual needs of pets.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook