Success Case Study: One Leaf Skincare - Appealing to Chinese consumer preferences with a natural skincare range
Success Case Study: One Leaf Skincare - Appealing to Chinese consumer preferences with a natural skincare range
Summary
Success Case Study: One Leaf Skincare, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of One Leaf in China. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
Within a few years of its launch, One Leaf’s face masks became one of the best selling personal care products in China. Its natural message was highly appealing to Chinese consumers who seek both healthy and trustworthy products.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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