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Success Case Study: One Leaf Skincare - Appealing to Chinese consumer preferences with a natural skincare range

Success Case Study: One Leaf Skincare - Appealing to Chinese consumer preferences with a natural skincare range

Success Case Study: One Leaf Skincare - Appealing to Chinese consumer preferences with a natural skincare range

Summary

Success Case Study: One Leaf Skincare, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of One Leaf in China. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.

Within a few years of its launch, One Leaf’s face masks became one of the best selling personal care products in China. Its natural message was highly appealing to Chinese consumers who seek both healthy and trustworthy products.

Scope

  • Targeted advertisements can boost consumer interest.
  • Consumer concerns about chemicals can be addressed with natural ingredients.
  • A brand that addresses local concerns will stand out from the crowd.
Reasons to buy
  • Increase chances of success by learning from brands/products that have performed well.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.


1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

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