Success Case Study: Kao CuCute Foam Spray - Dishwashing innovation offering a new spray-and-rinse concept
Success Case Study: Kao CuCute Foam Spray, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the dishwashing innovation in Japan. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid the risk.
In response to the conventional notion that a sponge is used with dishwashing detergent, Kao CuCute Clear foam spray aims to create a new market with the new concept of spraying away residue from places a sponge cannot reach. The concept has appealed to consumers in Japan and over 4.2 million bottles were sold between October 2016 and March 2017, twice Kao's original sales target for the product.
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