Success Case Study: Kallø Very Low Salt Organic Stock Cubes - Successfully positioning a healthy formulation to meet the demands of the mass market
Wessanen-owned brand Kallø's very low salt organic stock cubes range targets health-conscious consumers concerned with their salt intake levels. Previously mostly available in specialist health shops, the brand expanded its presence in mass retail in 2016 and generated a rise in sales thereafter.
Long-term health concerns around salt intake are driving interest in low-salt products, as people seek healthier ways to feed their families. The range responds to key trends in the UK market, such as prioritizing taste, offering good value for money, and having an generally trustworthy image.
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