Success Case Study: Jimmy's Iced Coffee - How social media savvy helped to grow this bedsit start-up
Success Case Study: Jimmy's Iced Coffee, is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Jimmy's positive performance in the UK. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
Beginning as a small start-up in a bedsit by a brother-and-sister team, Jimmy's exploited a gap in the market for iced coffee offerings in the UK similar to those sold elsewhere. The coffee is made with a small number of ingredients and aims at being less sweet than others in the UK market.
Being authentic and relatable to the consumers has been instrumental in the success of Jimmy's.
Social media savviness has enabled the brand to reach a large audience at a relatively small cost.
Adapting to the preferences of the consumer for things like ethically sourced ingredients, and meeting the needs of distributors in terms of packaging, have also helped the company to expand its business.
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