Success Case Study: Harvest Snaps
In the US, consumers are becoming more health-conscious with their snacking decisions and are living more demanding lifestyles, which, as a result, is causing the healthy snack market to grow. Snack manufacturers are embracing these consumer trends in their product innovation to respond to consumer preferences in the industry and this is proving to be successful. So successful, in fact, that producers are showing that crisps can be added to the list of healthy snacking options.
“Success Case Study: Harvest Snaps” is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Harvest Snaps, a low-calorie, high-protein snack made from green peas. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.
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